Rowan is an AI-powered personal finance assistant launched by Rocket Money, positioned as "your new AI financial assistant that helps you save money." It works through the text-message conversations users are already familiar with—no need to open an app or look at a dashboard, just reply to a text.
Main capabilities:
- Account monitoring and alerts: Rowan keeps an eye on your accounts and notifies you about upcoming bills that may appear unexpectedly.
- Subscription detection and cancellation: It scans accounts to find subscriptions you've stopped using and bills that are too expensive, and handles them after the user agrees.
- Bill negotiation: It can negotiate bills on behalf of the user.
- Budget suggestions: When a new type of spending appears for several consecutive months, Rowan suggests a budget category and sets it at the amount the user chooses.
- Financial Q&A: Users can ask Rowan financial questions, and it gives specific answers based on the user's own account data rather than generic advice.
- Weekly summary: Provides a brief recap by text, including income, spending, and progress toward goals.
- Transaction management: Supports flagging transactions, tracking categories, recategorizing transactions, creating categories, and more.
- Safe-to-spend alerts: Provides "safe to spend" reminders.
How to use it: Rowan interacts entirely through a text-message thread. Users do not need to open an app or read charts—just reply to Rowan as they would to an ordinary text. Rowan reaches out only when it is worth knowing, and users can reply at any time. All actions involving money wait for user approval before being carried out.
Use cases: Suitable for Rocket Money subscribers who want to manage their personal finances with low effort, especially those who want to automatically find wasteful subscriptions, avoid unexpected bills, get personalized financial answers based on their own accounts, and easily track budgets and savings goals by text.
Limitations and notes:
- Rowan is only available to Rocket Money subscribers.
- All actions involving money require explicit user approval.
- It is built on Rocket Money's financial platform, uses Anthropic models, and follows the privacy and security practices that protect more than 5 million accounts.
- The materials do not provide detailed information such as specific fees, pricing, supported platforms, or regions.
