Sydekick is Synup's local marketing agent built for agencies and multi-location businesses, officially positioned as "local marketing that runs itself," helping each location stay accurate and discoverable across the maps, directories, and search interfaces customers actually use, and handling the reviews that influence customers' decisions to visit, while AI agents take on the work that used to pile up in manual queues.
In terms of purpose, Sydekick primarily serves teams that need to manage the local marketing performance of one or more locations in a unified way. The official website emphasizes that it can manage business listings for dozens or even thousands of locations: it aggregates listing health across client accounts and allows one-click drill-down into any location, with all business profiles centralized in one control center, making it easy not to miss any local listing during expansion.
Main capabilities include the following categories. First, business listing management: business information only needs to be added once, and Synup will format it for each eligible publishing platform and push every update to local directories, achieving management in one place and synchronization in many. Second, listing optimization: the agent identifies what can be improved in each profile and fixes it on your behalf, and the official website states that its business listings improve by an average of 15% on key metrics; the analytics dashboard can drill down to phone call and click data for each location. Third, local SEO: publish listings to eligible publishers and get them indexed by search engines, thereby building local citations and increasing share of voice; an example on the official website shows NAP data matching across 84/84 monitored sources. Fourth, review management: reviews from all publishing channels flow into a single feed, filterable by rating, status, source, or keyword, supporting inline replies or letting the agent draft replies in the brand's tone; reviews are tagged by topic and tracked monthly, helping determine which topics raise or lower ratings; it can also compare against nearby competitors' review volume, ratings, and sentiment. Fifth, review invitations: compose invitation messages, choose the review sites to direct to, set the follow-up cadence, and save as a template that can be applied to any location; you can view sends, opens, clicks, and replies for each campaign and each location, as well as delivery errors, replies, and CSV export. Sixth, AI search visibility: provides analysis in six sections, including an AI keyword visibility map (using green to indicate strong visibility and red to indicate invisibility, with the ability to switch services for comparison), an AI visibility gap analysis (comparing against every competitor in the region to see who AI engines recommend more and for which queries), an AI ranking gap analysis (comparing different ranking tiers to see how often you enter the top three versus fall outside the top ten), AI optimization insights (comparing against market benchmarks across the five dimensions AI engines focus on to identify strengths and weaknesses), and AI citations.Using coverage (tracking which data sources AI engines cite when generating answers about a business; active citations enhance visibility, while missing sources represent opportunities) and AI sentiment insights (seeing how AI engines describe a business, including sentiment distribution and specific associated phrases).
In terms of usage, the official website describes it as follows: add business information once, and the platform formats and syncs it to various publishing platforms; manage listings in a unified control center; view results such as calls and clicks brought by local SEO through a dashboard; handle reviews in a unified feed; carry out review requests using review invitation templates and campaign tracking; and understand how AI engines present a business through AI search visibility analysis. The official website also provides an entry point for booking a demo, which can be tailored to the user's own store locations and problems to be solved, rather than using a sample account. The official website notes that all displayed numbers are sample data and can be replaced with the user's own data.
The main use cases are agencies managing multiple client accounts, multi-location businesses uniformly managing local marketing and reputation across locations, and businesses that want to understand and improve their visibility in AI search engines.
In terms of limitations, the official website does not clearly state the pricing model, prices, a specific list of platform integrations, the maximum number of supported publishers, or data update frequency; this information is not currently provided. The official website only mentions that inquiries in Japan are handled together with a local partner, so the detailed information submitted will be shared with both that partner and Synup.
