Emporia Research is a participant recruitment and data collection platform for B2B and healthcare market research, with a core proposition of helping researchers reach and recruit verified professionals, avoiding fraud issues in traditional sample libraries as well as the high costs of expert networks.
In terms of use, Emporia is mainly used for B2B market research projects, including recruiting hard-to-reach professional audiences such as IT decision-makers, investment fund managers, venture capital professionals, sales and revenue leaders, and QSR (quick-service restaurant) decision-makers. The platform also states that it is suitable for healthcare research.
Its main capabilities include: first, precise targeting; the platform offers more than 200 targetable attributes and claims that through more than 3,000 signals it can identify verified professionals before the first screening question, which it calls "deep signal targeting"; second, programmatic recruitment; the platform says its programmatic sourcing engine continuously scans and screens experts so that suitable respondents are available at any time; third, anti-fraud; Emporia offers an AI-driven anti-fraud engine called Pori, built specifically for B2B scenarios, to prevent fraudulent data from entering datasets; fourth, incentive distribution and recruitment automation; the platform integrates candidate sourcing, recruitment automation, and incentive distribution into one platform.
In terms of how it is used, Emporia offers two modes: users can use its platform themselves for DIY research, or work with a project delivery team, which manages the project end to end. The platform says there is no need for annual contracts or minimum spending requirements, and users pay only for what they actually need.
Its applicable scenarios are mainly B2B market research. Typical cases include: Gong's product marketing team used it to recruit senior revenue and sales operations leaders, completing market development research in typically half the time, and without using a full-service firm; Simon-Kucher recruited QSR decision-makers and general consumers through a single verified partner, covering various respondents from franchisees to regulars in loyalty programs. The platform also provides content on topics such as anti-fraud tools for market research, the uses and limitations of synthetic personas in B2B research, and the B2B digital twin market.
In terms of limitations, the official materials do not provide details such as specific pricing, platform technical architecture, data compliance certifications, supported languages or regions, or free trials. This information is not currently available.
