Adereso is a generative AI suite for customer engagement automation and operational scaling, primarily aimed at sales and customer service scenarios. It uses AI agents to automatically handle customer inquiries on channels such as WhatsApp and Instagram, and transfers to a human when needed.
Purpose
Adereso's core purpose is to help businesses automate sales and after-sales support across multiple conversation channels. It is officially positioned as a "partner for intelligent conversational commerce," completing the entire process from inquiry, recommendation, and ordering to after-sales service on the channel where the customer is, through a combination of AI and humans.
Main capabilities
- AI agents: Build AI agents that understand the product catalog, can answer questions, and drive customers to complete checkout. When an inquiry requires human handling, it can be transferred to the right specialist or department.
- Unified inbox (Desk): Centralize channels such as WhatsApp, Instagram, and email into one system. AI responds first, and if escalated, a human takes over in the same ticket, with the full history preserved.
- Proactive messaging (Studio): Send proactive messages at scale via WhatsApp for cart recovery, repeat purchase activation, and shipping notifications. The official claim is that open rates can reach 98%.
- Integrated sales and after-sales: AI can recommend products based on inquiries, inventory, and customer profiles, create shopping carts (including items, quantities, and discounts), and score and prioritize leads.
- Appointment management: Agents can offer available time slots, schedule appointments directly in the calendar, and send reminders via WhatsApp to reduce no-shows.
- Self-service returns and exchanges: Customers can complete exchanges or refunds on their own, with automatic verification by the system.
- Satisfaction surveys: Surveys can be created and sent via WhatsApp after delivery to measure customer satisfaction.
- Human handoff: AI handles technical inquiries and transfers to an expert when human assistance is needed, with full conversation context attached.
How to use
Official materials show that implementing Adereso usually takes 2-4 weeks and does not require an internal technical team. The process includes: defining goals and KPIs, connecting the WhatsApp Business API, native integration with Shopify, HubSpot, Salesforce, or an existing CRM, training agents with a knowledge base and product catalog, controlled testing, optimization based on feedback, training the team and going live, followed by continuous optimization.
The platform charges by conversation, not by user, so any number ofagents can be added without increasing costs. Adereso is a Meta officially certified WhatsApp Business Solution Provider (BSP), responsible for the verification and approval process of WhatsApp Business API accounts.
Applicable scenarios
Official materials list applicable scenarios across multiple vertical industries:
- Retail and e-commerce: Integrated catalog, shopping cart, and recovery processes.
- Automotive: From quotes to test drives, without losing leads.
- Healthcare: Appointments, reminders, and result notifications.
- Financial services: New customer onboarding and support with full context.
- Travel: Automation of bookings, itineraries, and check-in.
Limitations
Official materials do not provide complete information about pricing details, specific performance guarantees, or platform usage limitations. Some features (such as custom integrations) require development by a technical team. Implementation time and results may vary depending on business complexity.
