Wellows is an AI visibility platform focused on helping brands monitor, track, and improve their visibility in AI search engines such as ChatGPT, Gemini, Perplexity, AI Overviews, and AI Mode. Its core idea is this: most AI visibility scores only tell you what happened, while Wellows provides the path forward.
Main Capabilities
Citation Score and Citation Ranking: Wellows does not simply count the number of times a brand is mentioned, but tracks "citations"—that is, the real sources AI actually pulls when constructing answers. Citations are the cause, and the citation score is the result. The platform provides a unified metric, so whether you manage one brand or fifty brands, you can measure, drive, and prove results in the same way.
Cross-LLM Brand Visibility: The platform shows the percentage distribution of mentions for brands and competitors across different LLMs, tracked daily in ChatGPT, Gemini, Perplexity, AI Overviews, and AI Mode.
Citation-Level Tracking: It performs two checks—an explicit check (whether AI directly mentions the brand name) and an implicit check (whether the domain appears on pages cited by AI without being named). True visibility requires both.
Source Sentiment Analysis: It not only focuses on whether you are cited, but also analyzes how the brand is described in context on the cited pages, rather than only looking at the wording of the answer.
Daily Change Tracking: Every citation and sentiment change—gained, lost, retained, rewritten—is presented the next day, down to the URL level.
Historical Performance: See which URLs cited you a month ago versus today, as well as the situation for each competitor. The longer it runs, the clearer the picture of growth drivers becomes.
Content Optimization: Without manually providing URLs, Wellows finds pages and opportunities, checks them against already published content, and avoids suggesting content that would cannibalize your own content.
Unlimited Outreach: Every day, it refreshes all cited URLs that do not cite you, with verified contact information and ready-to-send templates.
Daily Action Card: Every morning it provides a card telling you which page to write today and which outreach to send, so the next step is no longer a guess.
How to Use
Wellows is built around the same metric and provides three core actions (four for agencies): See, Craft, and Prove; agencies can also sell (Sell). Users can see where citation scores and rankings stand, create content that improves them, and prove gains through day-by-day history. Agencies can sell the entire loop as a white-label service.
The platform offers 10 free tools covering AI answers from ChatGPT, Perplexity, Gemini, and Google, with no sign-up, no credit card, and no sales call, so users can get answers under their own brand within minutes, and reports can be shared or branded with an agency's name.
C.I.T.A.T.I.O.N.™ Framework
Wellows uses an eight-step method:
- C: Map the visibility gap—know exactly where you are cited today and where you are not, compared with every named competitor.
- I: Investigate why competitors are cited—examine the AI answers and the source pages behind them.
- T: Target the prompts and pages that matter—turn gaps into a ranked list, not a generic content calendar.
- A: Author content designed to be cited—the built-in writing assistant KIVA drafts pages based on your Search Console data.
- T: Build trust through verified outreach—pursue citations directly instead of waiting.
- I: Improve based on daily signals—every change appears the next day, down to the URL level.
- O: Own the answer—the goal is not to be mentioned, but to become the source the model pulls from.
- N: Prove change with numbers—choose two dates, see the exact improvement, and compare it with named competitors.
Use Cases
Wellows is suitable for brands, SEO professionals, content strategists, and agencies that want to improve visibility in AI search. It helps users measure AI visibility, reliably track LLM citations, identify where competitors are winning, and systematically close the gap.
Limitations
The materials do not currently provide precise timing for pricing, specific platform support details, or data update frequency.
