Demi is a proactive AI assistant positioned as "getting the work done before things slip through the cracks," mainly aimed at people who spend long hours in their inbox, such as salespeople, founders, and recruiters. It runs as a Mac app, and after downloading it resides in the Dock like an ordinary app.
Main capabilities Email reply drafting: Demi reads email threads and the call content behind them, and writes reply drafts that already contain the answers, which the user reviews before sending. For example, for an email about tiered pricing, the draft directly confirms the tiers and quantity breakpoints discussed on the call; for threads that have gone unanswered for a long time, it generates a short follow-up with a breakdown of financial costs, rather than simply asking for status. Follow-up tracking: Demi tracks down stalled follow-ups, organizing the commitments you made on calls, the questions the other party raised, and the explicit dates mentioned into a list, ready before you open your computer. For example, "You promised to provide the security packet by Friday" appears as drafted, and "The other party asked about the SSO timeline" appears as reply ready. Automatic CRM updates: It extracts the deal stage, next steps, and recent activity from what was actually said on calls, and a single confirmation keeps the CRM up to date. Meeting preparation and summaries: It prepares for every meeting; after a call, clear information can be seen from the record, for example, "No technical blockers. Marcus needs to run pricing by finance first. Jenna will confirm the data source." Personalization: Drafts learn the user's tone, and multiple users report that the drafts "sound like me" and can often be sent directly.
How to use it Step one, download the Mac app and add the assistant to your Mac. Step two, connect the tools you use, including Gmail, Google Calendar, Slack, Google Drive, and major CRMs, and Demi reads context from the accounts you choose. Step three, Demi presents the items that need your attention and prepares the next step. You can also invoke Demi directly from any app or from Slack. For all actions with consequences, including sending messages, making commitments, or changing important records, Demi first shows the plan, and you approve, edit, or skip it. As Demi learns your patterns, repetitive work can become routines.
Use cases In sales scenarios, it is used to prepare for meetings, update the CRM, and reduce administrative work; in recruiting scenarios, it is used to organize candidate communications and speed up preparation and follow-up; in founder and customer success scenarios, it is used to handle large volumes of email and keep replies timely and personalized. The officially listed users include founders, salespeople, recruiters, and people who spend long hours in their inbox.
Security and Data Control The user has the final say: Demi only drafts and stages, and will not send or change anything without confirmation. Data is encrypted in transit and at rest and is not used to train models (whether its own or others'). It has passed a SOC 2 Type II audit and a Google CASA Tier 2 assessment. Access for any account can be revoked at any time, and data will be deleted within 24 hours.
Pricing Free: $0 forever, no credit card required, includes Demi for Mac, a weekly morning to-do summary, all Demi integrations, and memory that learns how you work; up to $50 in free credits upon sign-up. Personal: $25/month, includes all Free features, plus the ability to invoke Demi from any app or screen, custom routines that run according to your schedule, daily morning and evening summaries, priority speed on every request, 5,000 credits included per month with the option to add more based on usage at any time. Team: custom pricing, includes all Personal features, plus Demi for every team member, shared context across the whole team, custom usage and procurement terms, security and compliance review support, dedicated onboarding and priority support, and credits customized to team size.
Limitations Demi is currently a Mac app; the official materials do not state whether Windows, mobile, or web versions are available. More details are not provided on the specific credit consumption rules for the Free and Personal plans, or on the minimum number of seats and pricing for the Team plan.
