Refresh Agent is positioned as an "AI employee for SEO and AI search," with the goal of helping websites find opportunities to reach more customers. Its core starting point is a free website preview that requires no account and makes no changes to the website.
Purpose
- Understand where the website is losing customers on Google and clarify the priority fixes.
- Combine existing AI tools with SEO data to support daily SEO analysis and decision-making.
Main capabilities
- Homepage inspection: Reads the HTML returned by the homepage and displays the title, main heading, search description, indexing directives, canonical declarations, and page language. If the returned HTML has no non-empty meta description, it clearly flags this and suggests considering writing a unique, accurate description for the page.
- Free preview: Provides observations and practical review tips based on the homepage's public HTML, without creating an account or modifying the website.
- Confirm business description: Users can edit the homepage wording to form a description representing their own business, and can add competitor domains for later comparison.
- Connect Search Console: After granting read-only Google access, users can view actual queries, clicks, impressions, and page data for matching properties.
- Feed data into existing AI: Supports providing Search Console and Analytics data to ChatGPT, Claude, or Codex via MCP or API, so users can ask about traffic changes and pages that need attention. Using an existing AI consumes its own model tokens.
- Coding agent workflow: Supports Codex or Claude Code in inspecting content in Git, making clearly scoped improvements, verifying changes, and leaving diffs for review, running locally without a RefreshAgent account.
- Claude Code skill: After installing the free skill, connect Google to use it.
- Plan capabilities: All plans include API, MCP, Search Console, and GA4 access; users can start with a free data allowance or choose a paid plan for ongoing SEO work. They can use an existing AI subscription or add credits for the RefreshAgent hosted agent. The hosted analytics agent is optional.
How to use
- Start with a free preview to review the homepage evidence before deciding whether to go deeper.
- Confirm the business description, edit the homepage wording, and optionally add competitor domains.
- If you need to view actual query countsAt that time, sign in with Google and connect Search Console (read-only).
- Afterward, you can continue using your own AI, or choose an optional managed agent.
- In the coding agent scenario, install the Claude Code skill and connect Google, or use Codex/Claude Code to operate locally.
Use cases
- Website operators who want to gain more customers from SEO and AI search.
- Teams that need to perform SEO analysis based on Search Console and GA4 data with the help of existing AI.
- Developers who want to inspect and improve website content in a local coding agent.
Limitations
- This analysis is a static preliminary look at the HTML returned by the homepage, not a full crawl, ranking prediction, or SEO score.
- JavaScript-rendered content may not appear.
- The analysis returns findings and suggested next steps; users decide for themselves whether to implement them.
- The free preview requires no registration; connecting Search Console requires signing in with Google.
- Information such as specific pricing, credit quotas, paid plan details, and available regions is not currently provided.
