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Hotjar

Hotjar's product experience insights platform has merged with the digital experience analytics platform Contentsquare and now operates under the Contentsquare brand. User registration and trials all take place through Contentsquare, and users can get more features than the original Hotjar free plan. The platform offers heatmaps, attention maps, session replay, error monitoring, performance monitoring, funnel analysis, surveys and feedback, and includes AI features such as Sense AI, which can generate summaries of heatmaps and recordings and query data in natural language. The free plan captures 200,000 sessions per month and covers heatmaps, session replay, surveys, error monitoring, funnels and more than 10 integrations, plus a 15-day Growth plan trial, with no credit card required. The platform is used by more than 1.3 million websites and apps and is suitable for product, design, marketing and growth teams to understand user behavior and optimize conversion.

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About this tool

Product status

Hotjar has merged into Contentsquare. Contentsquare is a digital experience analytics platform, and Hotjar was previously a product experience insights platform for the mid-market and SMB segments; the two have merged into a unified experience intelligence platform. If a user originally intended to try Hotjar, they should now sign up at Contentsquare, where they can get more features for free.

Main capabilities

  • Heatmaps and attention maps: See where users click, hover and scroll; attention maps reveal real engagement, not just clicks.
  • Session replay: Replay real user sessions in one click to discover the difficulties, errors and moments of delight users encounter.
  • Error monitoring: Catch JavaScript errors before they affect conversion, and understand what the errors are and how many users are affected.
  • Performance monitoring: Understand how slow loading affects behavior and revenue, and identify which issues should be fixed first.
  • Funnels: Visualize drop-off at each step of key flows, and find out where and why users leave.
  • Surveys and feedback: Includes 5 user interviews and 100 survey responses per month to collect the voice of the customer at scale.
  • Sense AI: Provides AI-powered summaries of heatmaps and recordings; ask questions about your data and instantly get suggested next steps.
  • More than 10 integrations: The free plan includes integrations with Slack, Jira, Unbounce and others to make it easy to build team workflows.

In addition, Contentsquare also offers AI Summaries (instantly generated AI summaries of heatmaps and recordings), Sense Chat (ask questions about your data in natural language and get clear answers and suggestions) and LLM Connect (MCP) (query Contentsquare data directly from ChatGPT, Claude, Copilot and others).

How to use

Users can sign up at Contentsquare to start using the free plan. The free plan captures 200,000 sessions per month and includes heatmaps, session replay, surveys, error monitoring, funnels and more than 10 integrations, and comes with a 15-day Growth plan trial with no credit card required. A demo can also be booked.

Use cases

Suitable for product, design, marketing, growth and customer experience teams that need to understand what and why users do on a website or app, to discover conversion obstacles, locate errors and performance issues, collect user feedback,and use AI summaries and Q&A to quickly gain actionable insights.

Limitations and notes

Use of the Contentsquare free plan is subject to its terms of service, and features and availability may be changed at Contentsquare's sole discretion. The above information comes from the official page; other details are not yet provided.

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