By the Numbers is a data analytics and marketing automation app for Shopify merchants, with the core proposition of replacing four dashboards with one, helping merchants discover their next Shopify revenue opportunity.
In terms of use, the product focuses on four types of workflows that Shopify Analytics cannot directly accomplish: generating actionable insight reports, identifying customers at risk of churn, pushing segments to various marketing channels, and recovering conversions missed by browser pixels.
Main capabilities include:
- Pulse: Periodic reports written by Copilot in plain English based on store data, explaining what changed, why, and up to three suggested next steps. Sent every Monday, and pushed when important changes occur.
- RFM loyalty scoring: Uses a 12-cell recency and frequency matrix, rescored regularly, dividing customers into seven loyalty groups that can be used to launch win-back campaigns. Provides the number of customers and revenue for each group, and supports syncing any group to Klaviyo, Mailchimp, Meta, and other platforms.
- Reports: Provides 70+ reports (other materials mention 75+ filters, covering orders, products, lifetime value, and channels).
- Segment sync: Build a segment once and push it to all delivery channels, supporting 7 native connectors for Klaviyo, Mailchimp, Attentive, Meta, Google Ads, TikTok, and Reddit Ads, with segments refreshed regularly, no need to export and upload CSV files weekly.
- Server-side conversion tracking: Provides first-party server-side events for Meta, Google, TikTok, and Reddit, bypassing iOS restrictions, ad blockers, and failed third-party pixels, improving attribution to optimize bids, and is a no-code installation outside the main app. Materials state that data consistency across the three platforms is within 0.7%.
The usage method is three steps: Step one, one-click install from the Shopify App Store, automatically importing complete order history, with no setup calls or CSV uploads required; Step two, open Pulse, where Copilot writes in plain English what changed, why, and suggested next steps, sent every Monday; Step three, push RFM and behavioral segments to the platforms you already use, with regular refreshes.
The applicable scenario is Shopify merchants; materials state it is used by Shopify Plus brands worldwide, suitable for teams that want to reduce switching between multiple dashboards, GA4, and spreadsheets, and wantto use segments directly for email and ad delivery.
In terms of limitations: the materials only provide information on pricing starting at $19 per month, a 14-day free trial, and no credit card required; specific plan differences, feature limits, data processing details, regional availability, and other details are not yet provided. Comparison information is based on features as of 2026; actual details are subject to official complete pricing.
