Scale Insights is an AI-driven Amazon PPC automation software, mainly aimed at Amazon FBA sellers, advertising agencies, aggregators, and sellers with annual sales reaching eight to nine figures, used to optimize ad delivery at scale and sustainably improve profits.
Main capabilities:
- Rules and workflow automation: You can create complex workflows, stack multiple rules, and use multiple adjustment levers to customize advertising strategies. Official example rules include: if the ACOS over the last 7 days is below 10% and the top-of-search impression share is below 10%, increase the bid by 50% and observe for 4 days; if the conversion rate over the last 30 days is below 15% and spend exceeds $10, adjust the bid to a target ACOS of 20%, with a bid cap of $2.10; if there are more than 20 clicks over the last 90 days and zero sales, etc.
- Algorithmic automated actions: schedule campaigns by specific time periods; pause or enable ads based on ad performance; prevent negating specific keywords; optimize keywords and target bids to achieve campaign goals; adjust top-of-search percentage or product page percentage based on performance; increase bids for keywords that previously performed well but have recently had no traffic; harvest high-quality keywords or targets based on performance; add underperforming terms as negative phrases; adjust campaign budgets based on performance and day of the week; add negative terms based on search term performance; negate blacklisted keywords.
- Templating and cross-type support: Strategies can be templated, customized, and automated, and apply to existing SP, SB, and SD ads.
- Transparency and auditing: You can preview the changes the algorithm is about to make, view the step-by-step calculation process for each algorithm, and review historical automated change records to improve operational efficiency.
- Insights and analytics: All plans include Ads Insights, bulk campaigns, and sales analytics, helping turn actionable insights into scalable, sustainable profits.
- Elastic scaling: You can scale to thousands of new campaigns through automation in seconds; behind-the-scenes videos of agencies' actual strategies are also provided.
How to use: Users formulate PPC strategies by creating and stacking automation algorithms, and algorithms can be adjusted an unlimited number of times. Automation is billed by ASIN: the total number of ASINs in the account does not affect the fee, and you only pay for ASINs with automation enabled; 1% of monthly ad spend unlocks an unlimited number of automated ASINs. Regarding linked ASINs: if an ad group contains only ASIN B000000001, the system sets it as the linked ASIN, and after enabling automation for that ASIN, you can automate that ad group and other ad groups linked to it;Multi-variation ad groups require manually setting linked ASINs before enabling automation; multiple ad groups linked to the same ASIN require only 1 automated ASIN; automating the same ASIN separately in the United States and Canada requires 2 automated ASINs.
Use cases: Suitable for sellers, agencies, and aggregators who want to automate Amazon advertising at scale, finely control bids and budgets, increase traffic and organic sales, cut ineffective spend, and expand profits sustainably. User reviews mention that the interface is intuitive, insights help optimize campaigns and improve ROI, rule stacking is flexible like building with LEGO, and the "Split to Keyword" feature can split more than 1,000 high-converting keywords into multiple single-keyword campaigns within a few clicks.
Limitations and notes: A free trial is available without a credit card, and specific pricing plans are not detailed in the provided materials. Algorithms are billed by ASIN automation, and cross-market use requires separate billing by market. The materials do not mention support for advertising platforms other than Amazon.
