Hooked

Hooked is a product that combines UGC ad production methods with AI generation tools. According to its official introduction, it consists of two parts: a complete video course and an app called Hooked Studio, which are used together. After learning the course, users can directly use the prompts provided by the course inside the app to generate their own UGC ads, including hooks, scripts, and product demos.

Purpose: Hooked is mainly aimed at users who want to learn and produce UGC ads. It provides a methodology from scratch to help users understand their target audience, develop ad angles, write scripts, and ultimately generate and publish video ads. The official description emphasizes that the course covers the complete process from strategy to finished product and is suitable for beginners with no ad production experience.

Main capabilities:

1. Video course: Over 3 hours of video lessons covering hooks, angles, and scripts. The course catalog includes UGC without product (9 minutes), UGC with product (7 minutes), fashion example (7 minutes), fitness app example (3 minutes), podcast format (6 minutes), voiceover format (6 minutes), two-person podcast format (3 minutes), viral trend format (3 minutes), static image (3 minutes), and more. Each lesson comes with the exact prompts, which can be opened in the app with one click.
2. Hooked Studio app: Includes more than 20 video formats, 83 avatars, and 76 voices. Supports script and voice generation, covering 25 languages. Provides an editor, publishing schedule, API, and agent mode. Users can use their own OpenRouter and ElevenLabs API keys to generate videos at cost and publish directly to TikTok, Instagram, or YouTube.
3. Generation process: The official description is three steps: determine the target audience and purchase motivation, and develop the angle; write the script, including the 3-second hook, the visuals and lines for each shot; generate and publish in the app. After users select an avatar and voice, the app uses the user's own keys to generate the video, at a cost of only a few cents.

How to use: After purchase, users gain access to the course and/or the app. Prompts in the course can be opened in the app with one click. After users select an avatar and voice, the app generates the video through the user's own OpenRouter and ElevenLabs accounts. Generation fees are paid directly to these service providers, and Hooked does not charge a commission or markup. Users can edit, schedule, and publish to TikTok, Instagram, or YouTube. The official claim is that normal use costs a few dollars per month.

Use cases: Suitable for individuals or small teams who want to create UGC-style ads, especially users who want to learn ad angles and script methods and who want to generate videos in batches at low cost. The official examples list multiple formats, such as UGC, product demos, fashion outfits, beauty and skincare, podcasts, two-person podcasts, real avatars, TikTok slideshows, script-to-video, narrated stories, PDF-to-video, animated ideas, and more.

Limitations and notes:

1. The official statement clearly says this is not a subscription, but a one-time payment for lifetime use. However, generating videos requires the user's own OpenRouter and ElevenLabs API keys, and the fees are paid directly to these service providers.
2. The official statement says the product is suitable for beginners starting from zero, but if users already make a living from ads, the course may seem insufficiently in-depth.
3. The official statement emphasizes that this is not a "magic button." AI handles generation, but users need to guide the angle, script, and editing themselves.
4. Regarding pricing, the official page shows that Studio purchased separately starts at $49, and the Complete Pack (course + app) has a promotional price of $99 (original price $348), with the promotion ending on October 15. For specific prices and package contents, please refer to the latest information on the official website.
5. The official statement says 27,000+ users have already used it.

Other information: The official site provides a FAQ covering questions such as whether the product is a course or an app, whether it applies to the products being sold, what else must be paid after purchase, whether technical knowledge is required, whether there is a magic button, supported languages, duration and formats, differences between packages, what to do if AI tools raise prices or shut down, whether users can use their own face or voice, what to do if they already have a subscription, and how to confirm it is not false advertising. For specific answers, please refer to the official website.