Synthesia is an officially operated AI video platform, positioned as a video creation and communication tool for enterprises. According to the official page, it is trusted by more than 90% of Fortune 100 companies for communication, training, and upskilling in over 140 languages. The platform has one of more than 2,000 five-star reviews and is rated by users as easy to use, quick to get started with, and convenient for downloading and uploading to video hosting platforms such as LMS.
Key capabilities
- Video generation: Users can use the AI Assistant to generate a complete video draft with a script, scenes, and an avatar presenter through prompts, links, or files. The company says it can save up to 90% of video production time and cost from idea to finished video.
- Avatars and voiceovers: It offers hundreds of AI avatars, with customizable clothing and backgrounds; users can also upload a photo or short video to create a personal avatar and perform voice cloning. Every personal avatar requires a live on-camera consent recording to prevent the creation of another person's avatar without permission.
- Translation and dubbing: It supports more than 140 languages and voices. 1-Click Translation can translate a finished video into other languages without rebuilding it; AI Dubbing can dub any existing video with the original speaker's voice, with lip sync optional, and can maintain consistent brand terminology and product names through a custom glossary.
- PPT to video: PowerPoint can be turned into a fully editable, on-brand narrated video in minutes.
- Interactive video: Quizzes, clickable calls to action, and branching paths can be added to turn viewers from passive watching into active participation.
- Sessions: Includes Roleplay Sessions and Survey Sessions. The former lets teams practice difficult conversations (such as cold calls or tough feedback) with avatars that talk back, and receive real-time coaching and scoring; the latter has avatars ask questions and follow up, automatically summarizes themes and sentiment, and provides full transcripts.
- Brand management and publishing: Brand Kits can apply company style (logos, colors, fonts), and support uploading your own images, assets, and voiceovers. Videos can be published via link, embed, or SCORM, and after editing, all shared links, website embeds, and LMS are automatically updated. Built-in analytics can track views, clicks, and completion, and compare results by version, language, or date.
- API and integrations: Videos can be generated programmatically via API, dubbing can be automated, interactive avatars can be streamed, and real-time conversational avatars can be embedded into your own products, websites, or support processes. It can also be used in Claude or Create Synthesia videos directly in ChatGPT.
How to use Official materials state that users can describe their needs to the Assistant, or start from PowerPoint, documents, or links, to get a draft that includes a script, scenes, and an avatar presenter; choose from hundreds of AI avatars, design your own image with Avatar Builder, or present yourself with a Personal Avatar. For translation, you can create videos directly in more than 140 languages, or use 1-Click Translation on finished products, and you can also upload files or paste YouTube links to translate external videos. For management, use Brand Kits to maintain brand consistency, edit in real time through Live Collaboration, and organize content across teams in shared workspaces. For publishing, share via links, embed anywhere, or export as SCORM to an LMS. For interactivity, add quizzes, CTAs, and branching paths.
Use cases Officially listed use cases include: training videos, new employee onboarding, sales enablement, internal update sharing, customer insight collection, and customer support. Teams also use it for L&D, sales enablement, and more. User reviews mention reducing 4 hours of work to 30 minutes, making it feasible to update 10,000 courses, completing 100 hours of translation in 10 minutes, saving $56,000, and producing 100+ custom videos, among others.
Limitations and notes
- Free plan: The Basic plan is free, requires no credit card, and provides 500 credits/month, enough for up to 10 minutes of video or 10 minutes of AI Dubbing. You can use stock avatars, custom clothing or scenes, or design your own avatar with Avatar Builder, and generate videos in more than 140 languages.
- Paid and pricing: The official page mentions access to custom pricing and a personalized demo, but does not provide specific price figures.
- Security and compliance: Synthesia is certified for SOC 2 Type II, ISO 27001, ISO 27701, and ISO 42001, complies with GDPR, and provides EU data residency. Enterprise teams can get SSO and SCIM for access control. Every video undergoes content moderation, and no one's likeness will become an avatar without explicit consent.
- Integrations: Integrate with existing LMSs, embed courses and training modules, or export as SCORM packages (including all translated versions), and embed after editing.Videos update automatically.
- User scale: Official sources say there are already 2M+ users.
- The above information all comes from official materials. Features, fees, prices, platforms, effects, or usage steps that are not provided are not yet available.
