Gladly is positioned as an Agentic Commerce platform for premium e-commerce, with its core being to bring conversational commerce capabilities to brands' own websites, so that shoppers can get answers and guidance at the moment they have questions and make purchasing decisions, rather than taking their questions off-site.
Purpose
Gladly is used for integrated sales and service in e-commerce scenarios: when shoppers hesitate about whether a size fits, whether a product is worth buying, or what to pair it with, Gladly provides answers instantly within the page and guides users to suitable products. Its goal is to keep purchase intent that might otherwise flow to external tools such as ChatGPT and Claude within the brand's own website, keeping discovery, purchasing, and customer relationships in the brand's hands.
Main capabilities
- Instant answers and product recommendations within the page: answer questions and recommend products directly on the page the shopper is browsing.
- Recognize shoppers: Gladly identifies the shopper and their concerns, making help feel personalized from the first message and recommendations more aligned with needs.
- A single AI throughout the entire process: unlike the separate approach of a 'shopping bot + customer service bot,' Gladly uses the same AI to cover the entire customer relationship, so shoppers are not handed off to another bot with a different style and tone or stuck in a dead end.
- Checkout within the conversation: complete checkout during the conversation, improving conversion of high-intent traffic.
- Self-service tuning by brand teams: e-commerce teams can set recommendation content, guidance methods, and timing of changes themselves, without engineers, tickets, or rebuilding systems.
- Adjustable sales style: the material mentions the ability to set how aggressive sales pushing is, how many products to display, willingness to offer discounts, and to choose a style between brand tone and lightheartedness; it also mentions recommending well-matched products and following up via SMS when customers leave midway.
How to use
Gladly runs as an embed on the brand's website, where shoppers can chat with the AI on-site to get help, recommendations, and complete purchases. On the brand side, the e-commerce team configures and tunes it, and the material says setup can be completed 'in minutes' and that it goes live 'in hours, and gets smarter every day.'
Applicable scenarios
Suitable for e-commerce brands that value customer experience, especially retail companies hoping to improve conversion of high-intent traffic, increase average order value, and improve customer satisfaction. The material lists cases from brands such as MaryRuth's, Rothy's, KÜHL, Condé Nast, and Deckers Brands, involving changes in metrics such as order volume, team efficiency, conversation duration, CSAT score, revenue per call, and customer wait time.
Limitations
The material does not provide detailed information on specific pricing, charging model, technical architecture, integration methods, supported languages, or platforms; these contents are not yet provided. The specific figures in the cases come from official promotion, and actual results may vary by brand and scenario.
