Smartling is an enterprise-grade translation management and localization platform whose goal is to turn translation into a growth engine and help businesses connect with customers worldwide. According to the information, Smartling can handle translation needs across the entire enterprise, from marketing to learning and development.
In terms of main capabilities, Smartling emphasizes automation and unified management. The platform connects to various existing tools, CMSs, code repositories, or marketing platforms through connectors and brings them into the same system, claiming it can achieve up to 100% automation and reduce manual management. Its automation features include automatically detecting new content, instant task authorization and submission, AI-driven post-editing and quality assessment, automatic publishing of completed translations, and customizable team workflow rules.
In terms of integrations, Smartling provides more than 50 prebuilt integrations, covering CMSs such as WordPress, Adobe Experience Manager, Contentful, Drupal, and Sitecore; CRM and support platforms such as Salesforce and Zendesk; marketing tools such as Marketo and HubSpot; code repositories such as GitHub and Bitbucket; and cloud storage such as Google Drive and Dropbox. For custom scenarios, it provides an open API, SDK, Zapier support, and professional services, and can also be integrated directly into CI/CD pipelines for continuous deployment.
In terms of format support, the platform covers software and web formats (JSON, XML, YAML, HTML, Markdown, Gettext PO), mobile app strings (iOS .strings, Android XML), documents (Microsoft Word, Excel, PowerPoint, PDF), design and media (InDesign .idml, SVG, SRT/VTT subtitles), and more.
In terms of quality assurance, Smartling combines AI with human expertise to provide in-platform language quality assurance (LQA) tools, AI quality checks (such as tone, punctuation, and brand consistency), glossary enforcement and terminology management, visual context to help translators spot errors, and intelligent sampling for human review. Its language services include 98+ MQM quality assurance and support post-editing, tone enforcement and bias detection, mitigation of hallucinations in LLM-generated content, content routing and workflow optimization, prompt engineering and LLM orchestration, brand safety filtering, and more.
In terms of security and compliance.In terms of security and compliance, Smartling holds certifications such as HITRUST and HIPAA, PCI DSS Level 1, GDPR compliance (with customizable DPA), ISO 17100 (translation services), and ISO 9001:2015, making it suitable for industries with high security and compliance requirements, such as healthcare, finance, and enterprise-grade SaaS.
In terms of collaboration, the platform provides built-in issue management to collect feedback on source and translated text, real-time notifications via Slack or email, shared translation memories and term bases, and transparent approval workflows, allowing internal teams and external translators to collaborate on the same platform.
In terms of billing and cost management, Smartling adopts a tiered SaaS model, including the Core plan for basic needs and the Enterprise plan with full features, integrations, and advanced automation. The platform also provides rate cards, real-time task cost estimates, custom billing reports, and open APIs for financial system integration, helping teams control costs and measure ROI.
In terms of data ownership, customers retain full ownership of translation memories (exportable as TMX), term bases and style guides, and translated content (exportable as XLIFF), and the platform claims no vendor lock-in.
In terms of support services, it provides a dedicated customer success manager, 24/7 technical support, integration and onboarding professional services, managed services including translation project management, and a vetted network of professional linguists.
In terms of use cases, Smartling is aimed at enterprise teams that need to scale localization, and can handle content volumes ranging from 10 pages to 10 million strings, support hundreds of languages and regions, and process millions of words and translation operations every day. Specific details such as pricing, package fees, and free trials are not yet provided.
