Erlin AI is a marketing platform focused on AI search visibility and lead conversion, with the slogan "Be the brand AI recommends." It is aimed at businesses that want to be recommended in answers from AI engines such as ChatGPT, Google Gemini, and Perplexity, and to turn buyer interest into actual customers.
Purpose Erlin's core purpose is to help brands be discovered in AI search. It shows the questions industry buyers ask AI, points out which answers the brand is mentioned in and which competitors are recommended, and helps teams complete the work needed to get the brand cited, then track leads and sales.
Main capabilities
- Prompt discovery: Based on Erlin's proprietary data, it recommends questions industry buyers ask AI and labels each question's intent, buying stage, and level of need.
- Visibility and competitors: See how often the brand appears in AI engines, and which competitors are being recommended.
- Opportunities and actions: Prioritize the fastest wins by effort and impact, with support for accepting tasks, assigning owners, and tracking completion.
- Source analysis: Show the sources AI cites in this industry, and which sources the brand needs to be mentioned in.
- Content creation: Research, write outlines and drafts in the brand's tone, or improve existing pages.
- Data analysis: Connect Google Analytics 4 to see visits and leads attributable to AI answers.
- Lead qualification (Beta): Let visitors and inquiries get quick answers based on business information, answer qualification questions, and be followed up with promptly, with leads entering the CRM along with their source.
- AI website chatbot: Answer questions, ask qualification questions, and guide visitors to book a meeting when they are interested.
- Email and Telegram follow-up: Follow up while potential customers are still interested.
- Qualification rules: Define what a good lead is and what action should be taken once they qualify.
- Brand Memory: Learn products, brand tone, customers, guardrails, compliance rules, and competitors from the website and documents, so that content and chat are accurate and on-brand.
- Hey Erlin: Ask about visibility, content, or leads in the Erlin dashboard, Slack, or Telegram, and get notified when something changes.
How to use it Users can choose from three modes:
- The team uses the Erlin platform on its own, the team sets priorities and reviews the work, and Erlin assists with completion.
- Apply for Erlin Select managed marketing service, where a dedicated senior strategist runs marketing on the Erlin platform, suitable for some brands.
- Bring Erlin to clients, providing AI visibility and lead qualification screening through services or software, managing multiple clients in one account, sharing dashboards and brand reports, and connecting Erlin data to your own products via API.
Use cases
- Brands that want to be recommended by AI search and acquire leads.
- Marketing teams that need to understand the questions buyers ask AI and create targeted content.
- Brands that need managed marketing services.
- Agencies or software vendors that want to integrate AI visibility capabilities into their own services.
Integrations and limitations Erlin can connect with publishing, analytics, and communication tools such as WordPress, Webflow, Google Analytics, Google Search Console, Slack, and Telegram, and can use the built-in AI CRM or connect to HubSpot and Zoho CRM. More publishing integrations are coming soon. Content can be reviewed and edited before publishing; the chatbot's business information, guardrails, questions, and qualification criteria are set by the user.
The materials do not provide specific pricing, free trial policy, launch timing for each feature, or performance guarantees, so the relevant facts are not provided at this time.
