Overlap is an AI video editing platform whose core purpose is to turn long videos into edited, subtitled short video clips and help users run pay-per-performance AI clipping campaigns on their own social accounts.
Main capabilities:
- Automatic clipping: Can point to channels or content sources, automatically detect new uploads, cut clips and schedule publishing on its own, with no manual intervention.
- Subtitles and editing: Generates subtitled clips and provides a lightweight editor so users can re-edit, re-frame, rewrite copy or delete before publishing.
- Branding: Can apply the user's logo, colors and subtitle style so that every clip matches the brand image.
- Approval controls: All clips go into the editor before publishing, and users can approve or modify them.
- Continuous improvement: Data after each publish is fed back to the agent, making it more inclined to select content that audiences actually watch.
- Reporting: Provides post-publish performance data.
- Multi-platform publishing: Supports publishing from the same queue to TikTok, Instagram, YouTube, X, LinkedIn, Facebook, Threads, Snapchat and Bluesky, and can also be exported for self-publishing.
How to use: Users can connect social accounts they own or manage (no limit on the number of accounts), point Overlap to a drive, channel or feed where long videos are stored, choose a workflow, and the agent will begin detecting uploads and generating clips. Clips go into the editor, where users can adjust and publish them, or set up an automatic publishing schedule.
Use cases: Suitable for teams, media companies, content creators or brands that want to efficiently turn long video content into social media short videos, especially for operational scenarios requiring automated clipping, multi-platform distribution and pay-per-performance. The official page mentions usage data from teams such as iHeartMedia, Elvis Duran and the Morning Show, Playback and Stable, but does not provide detailed case background.
Pricing model: Pay-per-performance, charging only for views earned by posts published by the agent on the user's own accounts. Rates are agreed in advance and there is a user-set cap. Clips that are not published or generate no views are not charged.
Limitations and notes:
- Accounts, followers, posts and performance data all belong to the user; after billing stops, posts will not be deleted, nor will they be used for other purposes.
- Specific feature details, pricing figures, data retention periods, etc. supported by the platform are not yet provided.
- Users need to own or manage social accounts to use its publishing features.
