Blooio is a customer communication and messaging platform built around Apple Messages for Business. Its core purpose is to turn the touchpoints customers already use (websites, apps, marketing messages, etc.) into Apple Messages for Business conversations with a brand, and to let those conversations continue rather than sending users back and forth between different apps, forms and support channels.
Main capabilities include:
- Conversation entry points and journeys: Through websites, apps, Message Suggest and other methods, customers can go from discovering a business to starting a conversation with just a tap. It supports moving support requests into Apple Messages for Business to form persistent conversations.
- In-conversation actions: Help customers move from intent to action within Apple Messages for Business, including selecting options, submitting information, identity verification, payments, receiving documents and getting support.
- In-conversation transactions: Allow customers to use the familiar Apple Pay checkout experience to complete eligible purchases directly in Apple Messages for Business, supporting native checkout and faster payments.
- AI agents and automation: Let AI agents handle customer conversations, use business tools, trigger actions, and bring in human teams when needed. Conversations can connect to CRMs, backends, workflows and AI agents, so that messages trigger real actions.
- Messaging infrastructure: The platform provides reliable infrastructure for high-concurrency customer conversations, and connects to enterprise systems with continuous monitoring. It officially claims to process more than 5 million requests per day and has supported millions of messages in production messaging workflows.
- Launch support: Apple Messages for Business requires brand verification, testing and Apple Experience Review before launch. Blooio provides guidance for every step, including preparing brand materials in Apple Business Register, connecting CRM/backend/API/workflows and testing, and passing Apple's official Experience Review.
How to use it:
- You can first use the free sandbox to build and test all features; the sandbox provides full API access, no message limits, no user limits, and unlocks all features.
- Official launch requires brand verification, testing and Apple Experience Review, Blooio provides hands-on guidance.
- Supports connecting CRM, backend, API, workflows, AI agents and customer service tools, so that every conversation can trigger real actions.
Applicable scenarios:
- Brands and enterprises that want to build customer journeys in Apple Messages for Business.
- Websites and apps that need to turn high-intent visits into conversations.
- Businesses that want to complete payments, submit information, perform identity verification, receive documents and support requests within conversations.
- Enterprises that want AI agents to take over customer conversations and be able to hand off to a human team when needed.
- Messaging operations scenarios with high message volume, requiring reliable delivery and support for multiple markets/multiple teams.
Limitations and notes:
- Launching on Apple Messages for Business requires brand verification, testing and Apple Experience Review.
- Pricing: a free sandbox is provided; the Growth version is $199/month, with a minimum 6-month commitment, including guidance for passing Apple Experience Review, an AI bot to accelerate review, 500 monthly active users, real-time trends (Bloobability), 20+ integrations and CRM, unlimited messages per user, a hosted fallback option, and outbound through Business Invitations. Higher versions provide scalable pricing based on MAU on top of Growth, a dedicated Slack Connect support team, and hosted and unhosted fallback.
- The official website footnote states: "5 million+ requests per day" is the platform-level API request volume in Blooio's production messaging workflows, and is not a guaranteed minimum for any single account; daily volume fluctuates; the figures of 10 million to 30 million in "messages sent" and the description "millions of messages" refer to cumulative production message volume on Blooio, and are not the volume of a single account or a single campaign.
- Other information not explicitly stated in the materials is not provided for now.
