Brandwatch, a Cision company, provides an AI-powered social media management, consumer intelligence, and influencer marketing suite, and claims to be trusted by half of the Forbes 100 companies.
Purpose Brandwatch is designed to help businesses understand consumers, manage social media, run influencer marketing, and protect against brand risks in a rapidly changing digital environment. According to its official website, users can learn how to identify emerging risk signals and respond before threats escalate across social, media, and AI domains.
Key Capabilities
- Consumer Intelligence: Understand consumers, brands, and markets.
- Social Media Management: Engage with consumers and grow brands across social platforms.
- Influencer Marketing: Discover influencers and manage marketing campaigns through an end-to-end solution.
- Search Intelligence: Discover consumer intent and improve visibility in search and AI.
- Collaborative Social Content Calendar: Manage channels, teams, workflows, approvals, and marketing campaigns to ensure brand consistency.
- Threat Monitoring: Monitor emerging threats across more than 100 million sources and set intelligent real-time alerts to respond quickly before issues develop.
- Unified Social Inbox: Manage community management and customer support across all networks through one social inbox.
- The world's largest archive of consumer opinions, combined with proprietary AI and generative AI to discover trends.
How to Use
The official website guides users to book a meeting to speak with experts and learn how Brandwatch can change the way they work. Existing customers can access existing Falcon products and data through the login menu in the upper right corner of the page. New customers can find the former Falcon products under "Social Media Management" under "Our Suite" in the navigation. Brandwatch acquired Paladin in March 2022, now called Influence, which is part of Brandwatch's social media management solution; access to Paladin accounts is available through the login menu in the upper right corner. The platform also offers Brandwatch Academy learning resources.
Use Cases The cases showcased on the official website include: Virgin Holidays improved reading performance through content discovery; OnePlus used Brandwatch to add context to social insights and became the number one premium smartphone brand in its market; Metia achieved a 22% increase in Twitter ad click-through rate, a 59% increase in web landing rate, and a 144% increase in conversion rate; Bimbo turned a crisis into a commercial opportunityopportunity, with a single social campaign generating $580,000 in sales. Jaya Deshpande, BBC Chief Social Analyst, said one of her favorite things about Brandwatch is the ability to truly customize data, customizing what is being looked for and the audience being addressed. Users can choose by job role, industry, or use case to see how Brandwatch can help.
Limitations Cost, pricing, the specific list of supported platforms, deployment methods, integration details, and other information are not explained in the provided materials and are not currently available.
