Engrana is a customer communication automation tool for businesses with repeat customers, whose core is automatically handling communication and operational tasks throughout the customer lifecycle via WhatsApp. It is officially positioned as an "AI agent with customer memory," rather than a simple chatbot.
Purpose: Engrana aims to free businesses from having to manually watch WhatsApp to reply to customers. It takes over customer communication, handling appointments, reminders, customer reactivation, review requests, and report generation, so business owners can step away from their phones while keeping the business running.
Main capabilities:
- Reply to customers 24/7 using the business's real data (prices, business hours, address, availability), not templates; transfer to the team when human judgment is needed.
- Complete bookings, rescheduling, and cancellations within the WhatsApp conversation, and write appointments into your calendar.
- Send personalized reminders, including pre-procedure, post-service, and annual follow-ups, which the company says can reduce no-show rates by up to 80%.
- Proactively contact inactive customers, for example when a coupon is about to expire, unused sessions remain, or for a birthday discount.
- Automatically request Google reviews after service via a direct link, first screening through a micro-survey.
- Provide weekly reports of your choosing, and launch segmented WhatsApp marketing campaigns.
- Identify customers by phone number, retrieve name, past and future appointments, purchased services, and preferences, and speak in your tone.
How to use it:
- Connect your calendar and CRM: supports Google Calendar, Calendly, MN Program, HubSpot, or any system with an API or export capability; the company says they handle the integration.
- Identify each customer by phone number and retrieve their history.
- Learn how you speak, reply in your tone, and transfer to the team when human judgment is needed.
- Receive information on the days you choose, including confirmed appointments, no-shows, review requests sent, reactivations completed, and more.
- The company says onboarding is completed in under a week: 1) a 20-minute demo to understand the business; 2) technical setup, connecting the calendar and CRM, configuring priority flows, writing texts in your tone for your approval; 3) go live, adjusting real conversations during a supervision period, then running automatically afterward.
Use cases:
- Any business with repeat customers. Official examples: dental and medical clinics, aesthetic clinics, law firms, auto repair shops, barbershops and men's barbershops, renovation companies. Also mentioned are massage therapists, spas, physiotherapists, vehicle inspections, and more.
- If customers contact you via WhatsApp and answering your phone takes up your time, it may be a fit.
Limitations and information not yet available:
- The official price is 89€/month; whether a permanencia is included has not been clearly stated.
- WhatsApp Business API conversation fees are charged by Meta based on actual usage, not by Engrana.
- Data security and RGPD compliance are mentioned in the FAQ, but specific measures are not detailed.
- The official FAQ lists more questions, but the materials do not provide the specific answers.
- The company says the project is handled by Alejandro and Pau, under AUVE MEDIA GROUP SL, located in Terrassa, Barcelona, contact email info@engrana.es.
- The official page also mentions "if you are not in your industry, we also work with massage therapists, spas, physiotherapists, vehicle inspections, etc."
- The company says it is "not a chatbot"; the difference from Manychat or a basic bot is that it has customer memory, checks the calendar, and completes the next step within the conversation.
- The company says "you don't need to touch code, we do it."
- The company says "if you sign with us, you communicate directly with us," with no sales call center.
