VidMe (the product page is also presented under the name Hooked) is an AI video creation product that packages a "method course" together with a "generation app," aimed primarily at users who want to produce UGC (user-generated content) ads at scale on platforms such as TikTok and Instagram.
Use What the product solves is the complete process from "idea" to "published ad." It officially describes its process in three steps: determine the audience and selling-point angle, write a script with strategy (including a 3-second hook, every shot's visuals and dialogue), and generate and publish in the app. It officially emphasizes that the selling point is not the tool itself, but the angle, script, and directing ability, and the course is built around exactly these things.
Main capabilities Video course: a video course of more than 3 hours, advertised as "zero filler," covering hooks, angles, and scripts; the course includes 50+ prompts that can be copied directly, and each lesson's prompt can be opened in the app with one click. The course modules include: UGC without a product (9 minutes), UGC with a product (7 minutes), fashion case study (7 minutes), fitness app case study (3 minutes), podcast format (6 minutes), voiceover format (6 minutes), two-person podcast format (3 minutes), viral trend format (3 minutes), static images (3 minutes). It officially states that the course is designed from scratch, and if you already make a living from ads, the content may be somewhat shallow. Generation app (Hooked Studio): provides 20+ video formats, 83 avatars, 76 voices, supports scripts and voiceovers in 25 languages, has a built-in editor and publishing schedule, can publish to TikTok, Instagram, YouTube, and provides an API and agency mode. Examples of supported formats include: UGC without a product/with a product, fashion and outfit, beauty and skincare, podcast and two-person podcast, TikTok slideshow, script-to-video, narrated story, PDF-to-Brainrot, animated ideas, and more. It officially states that the app is powered by "the best AI models."
How to use After purchase, users get access to the course and/or the app. Each lesson's prompt in the course can be opened in the app with one click; users select an avatar and voice in the app, use their own OpenRouter and ElevenLabs keys to generate, and the fees are paid directly to these two service providers; it officially does not sell credits or add a markup. After generation is complete, users can publish directly in the app to TikTok, Instagram, or YouTube. It officially states that typical usage costs "a few dollars" per month.
Pricing model The official page shows a one-time payment: course pack (Pack Course), appUse the Pack App (i.e., Hooked Studio) or the Complete Pack. The Complete Pack is listed at $99 (original price $348), and the page mentions an early-bird price deadline of October 15. The official statement explicitly says there is no subscription model; after purchase, you own it for life, and future updates to the course and app are free. App generation costs are not included in the purchase price and must be paid at cost through the user's own AI keys. The official statement says a month of Premium used to cost $89, and now for $89 you can own the entire app permanently.
Use cases Suitable for creators, marketers, or small teams who want to produce UGC ads at scale on TikTok and Instagram, want to learn the UGC advertising methodology, and generate videos themselves. The official statement says 27,000+ users already use Hooked to create.
Limitations and notes The official statement explicitly explains: this is not an agency service that makes ads for you; it is not a "magic button," the AI handles generation, but the angle, script, and editing still need to be controlled by the user; the app is not credit-based, and you need to provide your own OpenRouter and ElevenLabs keys; the course is positioned as starting from zero and is not suitable for those who already have mature advertising experience. Users who purchased an active subscription already include the app and do not need to buy these packs again. If you already have a Hooked subscription, the official statement notes that these packs are for a "buyout" rather than replacing the subscription.
Other facts The official page says the latest update in August 2026 added hook prompts, and the course index was updated in September 2026. Specific information such as the course language and whether it supports the user appearing on camera themselves (face or voice) is not yet provided in the supplied materials.
