Zigpoll is a contextual micro-survey tool whose core purpose is to help merchants figure out why customers buy and why they do not buy. It collects feedback through post-purchase, exit-intent, and on-site surveys, and claims an average response rate of about 50%.
Main capabilities
- Delivery channels and deployment: Offers one-click Shopify installation, embed code for any website, and native iOS and Android SDKs; can also be delivered via email, SMS, and on-site pop-ups.
- Survey building: Provides preset templates or lets you build your own, supports over 10 question types (single choice, multiple choice, slider scale, image choice, etc.), supports branching logic, skip logic, and display conditions, and can issue discounts or incentives to improve completion rates.
- E-commerce data association: Each response is associated with a real Shopify order, allowing you to view revenue, average order value (AOV), and repurchase rate by channel, and compare with data from Meta, Google, and GA4.
- NPS: Can send a 0 to 10 score question on the thank-you page, via email, or via SMS, with scores associated with orders, products, and reasons; detractors can trigger Shopify tags, Klaviyo flows, or support tickets, while promoters can trigger review requests.
- AI analysis: AI analyzes responses in real time and provides actionable insights when patterns emerge; supports asking questions in natural language, with an AI assistant answering based on account data within seconds.
- Targeting and triggers: Can target by behavior, purchase history, or customer segment; can be triggered by Shopify events, Klaviyo flows, or custom rules; each message can be personalized with customer data.
- Synthetic responses: Can build audience profiles containing demographics, interests, and behaviors, or use ready-made templates such as Gen Z and enterprise decision-makers; AI respondents follow branching rules, skip logic, and display conditions; supports multilingual generation; synthetic responses can go directly into Zigpoll's analytics, charts, and AI insights.
- MCP integration: Connects Zigpoll to MCP clients such as Claude, ChatGPT, and Cursor through a Model Context Protocol server, using OAuth login with no API key required, allowing natural language queries of survey responses and analysis of trends; included starting with the Premium plan.
- Page rules and customization: Can specify the exact pages where surveys are displayed and excluded pages; can customize color schemes, display timing, and display frequency.
- Performance: ScriptThis script is less than 20KB and loads asynchronously; the official statement says it does not affect Core Web Vitals or page speed scores.
How to use
- One-click installation for Shopify, embed code for any website (place in the head tag), WordPress plugin, or Google Tag Manager; the official statement says most stores can go live within 3 minutes, and overall deployment can be completed in 5 minutes.
- The free version, Zigpoll Lite, is free forever and requires no credit card.
Use cases
- Post-purchase attribution surveys for e-commerce (such as "How did you hear about us?"), exit-intent retention, NPS, on-site feedback collection, in-app mobile surveys, multilingual surveys for international markets, and AI insights to assist decision-making.
Limitations and notes
- Only one survey can be displayed on the same page, but a website can have multiple surveys.
- The official information does not provide specific pricing for each paid plan; it only states that the free version includes up to 50 responses per month, all question types, basic integrations, and email support.
- Some advanced capabilities (such as MCP access, automatic AI insights, white-labeling, API, etc.) are provided by plan; the materials list features for Premier and higher tiers, but do not give complete pricing or all plan boundaries.
- Effect data such as response rates and conversion improvements comes from official promotional materials or customer reviews, and actual results vary by business.
