Flidget is a tool focused on Churn Prevention, positioned as "identify and retain users before they leave." It divides churn capture into two stages: first, detecting accounts that are cooling down in advance, and second, asking for the real reason at the moment a user actually clicks cancel, with all results aggregated in a single dashboard. It is officially described as "Retention that feels human."
[Main Capabilities]
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Drift churn warnings (drift scoring) Flidget assigns each user one of three labels every day: Healthy, Risky, or Drifting. The scoring is based on factors including session activity, last active date, and whether the user has reached key features. It does not just give a number; it also provides a plain-language explanation of the reason, such as "inactive for 9 days · never completed onboarding," "usage declined this week · key feature unused," "active and hitting milestones," along with a suggested next step (such as personalized outreach). The official emphasis is that users do not see the raw event stream, but rather a simple label, a reason, and an actionable window of time. The dashboard provides a daily risk inbox.
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Retention Copilot retention assistant (exit conversation) When a user clicks cancel, abandons checkout, or tries to close the page, a short, friendly conversation pops up asking why they are leaving. Users can reply by text or voice. The conversation stays on your own page with no redirect; the official description says that in addition to subscription cancellation/downgrade, it also applies to any scenario where a user might leave, such as abandoning checkout, pausing membership, or exiting a trial, and supports any front-end tech stack.
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Automated retention emails When a user enters the Risky or Drifting state, Flidget can send fully editable template emails from your own domain. The official examples include: using the default "quick hello" template when no stricter rule is in effect; the offer_personal_outreach template for high-risk outreach ("Can we help you solve the blocker?", suggesting that if there are issues or priorities change, they can reply with one honest line, and explaining that a human reads every message); and the onboarding email template mapped to send_onboarding_email ("Setup takes only five minutes"). Emails are triggered when risk crosses the threshold you configure, and can also be sent manually with one click from the user profile page. The relevant configuration path is loginThen go to Settings → Drift configuration → Email and templates.
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Unified dashboard The risk queue, exit conversation records, and retention emails are all centralized in the same dashboard. The official statement emphasizes that no spreadsheets and no raw event logs are needed; you can filter, read, and decide directly.
[How to use]
Onboarding happens in two steps. First, paste a script tag on the cancellation page or billing page to enable Retention Copilot; if you also need Drift, then send an event whenever a user completes an important action. The official instructions say: call Flidget.init once on the cancellation and key product pages, and add your public key. Second, choose in the dashboard which user behaviors matter (for example invite_teammate or complete_onboarding), and whenever these behaviors occur, send a short event and let Flidget handle the scoring. The official recommendation is to first verify in a staging environment that the dashboard can receive data, then go live; it also says most teams can complete onboarding within one hour. The official text also mentions that the 14-day free trial includes 50 exit conversations and 50 drift user credits, can be put into use in 10 minutes, requires no credit card, needs no complex setup, and provides Setup docs.
[Applicable scenarios]
The official text explicitly targets three types of businesses: SaaS, e-commerce, and D2C, and applies to any point where "the user can leave," such as subscription cancellation or downgrade, abandoned checkout, membership pause, trial exit, and page close. One specific scenario given by the official text is: psyXe, a macOS desktop product priced at $49 with a 14-day trial, in v0.2.0 used Flidget to associate the first-launch email with three in-app events, scoring each founding member's drift before the user makes the $49 buyout decision, thereby recovering potential churn while the trial is still active; the official text says the first 100 founding members correspond to about $4.9k in license value.
[Limitations and notes]
The official text says Drift detection requires your app to send events when key behaviors occur (one API call per action), while Retention Copilot only needs one script tag. Exit conversations are designed to be lightweight: brief prompt, optional skip, stay on your page, no redirect; the trigger location, trigger timing, and copy are all controlled by you. The official text alsostates that because the reason is captured at the moment the user decides to leave, there is no need to follow up afterward with emails demanding survey responses - of course you can still send emails, but it is not required.
[Information not yet provided]
Aside from "the 14-day free trial includes 50 exit conversations and 50 drift users, no credit card required," the official text does not provide details such as formal paid plans, pricing, platform coverage (other than the macOS scenario mentioned in the example), or data compliance certifications; this information is not yet provided.