CCTV.com (www.cctv.com) is hosted by China Media Group. It is a key central news website featuring video, is CCTV's integrated communication platform, and is also a large internet cultural enterprise with full-license business qualifications. Adhering to the concept of "integrated innovation and unified development," with news as the lead, video as the focus, and users as the center, it has built an integrated media communication system of "one website, one app, multiple platforms, and multiple channels."
Purpose and positioning: CCTV.com mainly provides news information and video content services to the public, covering many fields such as politics, the economy, society, international affairs, the military, sports, health, culture, rule of law, science and education, agriculture, and ecology. At the same time, it carries the online communication and integrated media communication functions of CCTV programs.
Main content and programs: The website presents a large number of news items and video programs, including "Xinwen Lianbo," "News Live Room," "News 30 Minutes," "On the Hour Finance," "World Finance," "Legal Online," "Today's Asia," "News 1+1," "Face to Face," "Kai Jiang La," "Healthy China," "Common Attention," "World Weekly," "Financial Investigation," "Workplace Health Class," "News Investigation," "National Memory," "Noon National Defense and Military," "National Defense and Military Morning Report," and others; the original video sub-brand "Xiaoyang Video" interprets the era in a way that is close to young people's perspective, using interesting, informative, and story-driven methods; there are also programs such as "National Health," "Super Factory," and "Bi Hua"; the digital anchor "CCTV.com Xiao C," as the digital anchor of CMG's CCTV.com, is described as a cheerful and bright energetic girl full of curiosity about the world and passionate about national style. The website also provides introductions and broadcast information for documentaries, TV dramas, animated series, and other content, such as "National Memory," "Walking the Same Road" Season 2, "Our Journey," "Finding You Through History," "Meeting the Most Ultimate China," "Chinese Ancient Trees," "National Glory," as well as "Rising Prosperity," "The Benevolent Heart of a Doctor," "Once a Youth," "Under the Warm Sun," "Love Between Mountains and Seas," "Bluey" Season 1, "GG Bond: Dinosaur Diary 7," "The New Barbapapa," "Little Go Player," "Panda and the Gallic Rooster," and others; cultural variety programs include "Let's Start Asking," "Kunlun Under Heaven," "Li Yumei," "Thirty Degrees North Latitude," "Minning Avenue," "Hello Time" Season 2, "New Flower Road," "Jinshi Explores Civilization," "National Music in Youth," "Mr. Zikai," and others. The website also provides image and text content on scenery and ecology from various places, such as bearded reedlings at Daqing Wetland in Heilongjiang, sea of clouds and sunrise at Miao Village in Congjiang, Guizhou, osmanthus at Gui Botanical Garden in Hangzhou, Zhejiang, golden autumn rice fields in Hanshan, Anhui, the new Huanggang Port in Shenzhen, poplars in Dunhuang, Gansu, sugarcane in Fengnan, Hebei, and autumn colors at Deqin Tara Grassland in Inner Mongolia.
How to use: Users can visit www.cctv.com through a browser to browse news, watch videos and program introductions, and obtain related information; the news tip email published on the website is xinwenxiansuo@staff.cntv.cn, the reporting telephone number for illegal and harmful information is 010-88427865. The qualification and filing information indicated on the page includes: Internet News Information Service License 10120170003, Online Dissemination of Audio-Visual Programs License No. 0102002, New Internet Publication Certificate (Beijing) No. 098, Beijing ICP Certificate No. 060535, Beijing ICP Filing No. 06036302-2, Beijing ICP Filing No. 10003349, Beijing ICP Filing No. 10003349-1, Beijing Public Security Network Security Filing No. 11010802049998, Beijing Internet Culture [2024] No. 4690-222.
Applicable scenarios: suitable for users who need to obtain Chinese-language news information, watch CCTV-related video programs, learn about CCTV program broadcast information and original video content; it is also suitable for public browsing and inquiry by those who follow fields such as current politics, economics, society, international affairs, military affairs, sports, health, culture, rule of law, science and education.
Limitations: the materials do not provide specific explanations such as mobile application download methods, account login, personalized recommendations, subscription payment, content retrieval methods, or interactive functions; information regarding whether fees are charged, prices, platform support scope, usage steps, and effects is not yet provided.
