Kwatch.io is a service for social media keyword monitoring and alerts that helps users discover mentions of specific keywords and new comments in specific conversations in real time across multiple platforms. According to official information, it can monitor X (formerly Twitter), LinkedIn, Facebook, YouTube, Reddit, and Hacker News. Users can define keywords to monitor, or select conversations (posts or comments) to track; when a keyword appears in a post/comment, or a new comment appears in a target conversation, the system sends real-time alerts via email, Slack notifications, or API webhook.
In terms of main capabilities, Kwatch.io offers two core types of functionality: keyword monitoring and conversation tracking. The keyword monitoring process is: define keywords on LinkedIn, X, Facebook, YouTube, Reddit, or Hacker News, trigger real-time alerts when keywords are discovered, and then AI automatically analyzes the context around the keywords. The conversation tracking process is: select a conversation (post or comment) to track on Reddit or Hacker News, and send a real-time alert when someone comments in it.
Regarding AI analysis, the official description states that once a keyword is detected, the system uses AI to analyze the sentiment toward that keyword, helping users understand what people think about themselves, their brand, their product, and so on. In addition, the service can be used to detect sales signals (such as someone seeking recommendations, complaining about a competitor, or discussing a hot topic directly related to the business), and stream these signals to Clay; it can also be used to monitor competitor mentions, market intelligence, customer support, and measure the impact of marketing campaigns, press releases, new products, new videos, or new articles. The official information also mentions that the same team provides two other monitoring services: MultiFollow.io (monitoring profile activity on LinkedIn and X) and Page Deltas (monitoring changes on any website).
In terms of usage, users need to first sign up and choose a plan, then define keywords or select conversations to track in the dashboard, and then set alert channels (email, Slack notifications, or API webhook). It supports bulk keyword import (CSV file), supports team management (requires a subscription to a plan that includes this feature), and can automatically integrate results into their own systems via API webhook. The official description states that monitoring is real-time, with a refresh rate of once per second, and notifications usually arrive within a few seconds, or at most about 1 minute during temporary congestion.
Regarding platform coverage limitations, the official The FAQ states: LinkedIn can monitor posts (including private posts not publicly available on Google), but does not monitor comments, and due to technical complexity it is limited to paid plans; YouTube monitors video titles and descriptions, and if a keyword appears in the video but not in the title or description, it will not trigger an alert, and because it is difficult to monitor new videos it is limited to paid plans; Facebook can monitor posts (including private posts not publicly available) but does not monitor comments, and can monitor public Facebook groups but not private groups, and is limited to paid plans; X can monitor posts and comments (including non-public content), and because the API is a paid service it is limited to paid plans; Instagram and TikTok are currently not supported for monitoring. Conversation tracking currently only supports Reddit and Hacker News.
Regarding plans, the material lists a feature comparison across multiple tiers: the free/starter tier provides 2 keyword alerts for Reddit and 2 keyword alerts for Hacker News, with X/YouTube/Facebook/LinkedIn all at 0, Reddit and Hacker News conversation tracking at 0, no filtering and saving of results, no AI analysis, no API/Webhooks/Slack/MCP, no bulk import, and no team management; higher tiers gradually increase the number of keyword alerts for each platform (e.g., Reddit/Hacker News 20, 100, 500; X/YouTube 2, 10, 50; Facebook/LinkedIn 1, 5, 25), the number of tracked conversations (2, 10, 50), and unlock filtering and saving of results, AI analysis, API/Webhooks/Slack/MCP, bulk keyword import, and team management; the highest tier also provides premium support and multi-client management, and supports custom numbers of keyword alerts and tracked conversations. The official statement says paid subscriptions can be stopped at any time, with prorated billing. For custom plans, you can contact the official team.
Use cases include: sales signal detection, brand reputation monitoring, competitor monitoring, market intelligence tracking, customer support, and measuring marketing campaign effectiveness. Limitations include: Instagram and TikTok are not monitored; LinkedIn and Facebook do not monitor comments; YouTube only monitors titles and descriptions; conversation tracking is limited to Reddit and Hacker News; some sources and features are limited to paid plans. Price figures, specific plan names, and free quotas, etc., are not fully provided in the material and are not mentioned for nowprovided.
