Keela is a modern donor management software and fundraising CRM for nonprofits, designed to help fundraising teams increase donations, automate donor care, and track impact.
Main purpose: Keela positions itself as "the fundraiser's CRM," distinct from general-purpose CRMs aimed at sales teams, with features designed around how nonprofit teams actually work, used to centrally manage donor relationships, donation history, communication records, and reporting, thereby improving fundraising efficiency.
Main capabilities:
- Donor database and profiles: Build complete donor profiles, including full donation history, household relationships, soft credits, and custom fields.
- Automated journeys: Automate repetitive tasks through preset and custom workflows, such as receipts, thank-you letters, and lapsed donor reminders.
- AI-assisted donation forms: Create AI-powered donation forms with preset donation amounts, recurring donation prompts, and seamless checkout.
- Email and SMS: Manage all donor communications in one platform, with support for segmented lists, saved audiences, and delivery tools.
- Dashboards and reports: Track performance through automated reports, including campaign reports, group analysis, and LYBUNT/SYBUNT donor views.
- Integrations and payments: Securely accept donations through Stripe and PayPal, and sync with QuickBooks and other third-party nonprofit solutions.
- AI-assisted donor outreach: Turn outreach goals into reviewable email workflows from a simple prompt, automating donor outreach.
- Smart Ask: Use wealth screening tools, donation history, and demographic data to provide personalized donation requests for each donor who donates through an online donation form.
How to use it: Keela provides entry points such as contacting sales and customer support, and after logging in, users can access services in regions such as the United States, Canada, and Australia. Users can create donation forms, set up automated workflows, manage communication lists, and view reports and dashboards through the platform. For users migrating from another CRM, Keela provides dedicated implementation experts to assist with migrating contacts, donation records, and recurring donations, exporting data from the old CRM when necessary, with no technical expertise required.
Use cases: Suitable for growing nonprofits in Canada, the United States, Australia, and New Zealand, covering needs such as donor management, online donation pages, email marketing, automated stewardship, and reporting. It supports tax-compliant receipts (CRA and IRS), local data hosting (Canadian data in Canada, U.S. data in the United States), and includes unlimited automation as standard.
Limitations and notes: The materials do not provide specific pricing details, freetrial information, or detailed technical requirements. Keela's data storage uses encryption, secure payment processing, and trusted cloud providers, and pricing scales with the contact list, with no hidden fees. Keela is part of the Velora Suite, working with Raisely and Aplos to synchronize donor records, fundraising transactions, and financial data.