Vibe Scan is a ChatGPT-based online brand sentiment analysis tool, focused on helping users understand the brand impressions customers may form during the pre-purchase research stage.
In terms of purpose, it is officially described as being used to track and analyze sentiment in online discussions about a brand, simulate the process by which customers research a brand, and report the sentiment tendencies found in the scan.
Main capabilities include: creating a brand-specific Vibe Scan dashboard; providing searchable sentiment (Searchable sentiment); breaking down weekly changes in sentiment in brand-related discussions to observe the impact of adjustments on user experience; providing a Sentiment score, indicating the brand impression potential customers may receive; listing in the dashboard all analyzed discussions, with support for filtering and searching important discussions; providing a personal AI assistant to help understand the data and offer insights for improving brand sentiment; including two views, "Searchable-View" (showing discussions with the highest scan results) and "Recent-View" (showing discussions that occurred in the most recent week); allowing viewing and comparison of competitors' sentiment scores; aggregating online discussions about a brand into a single dashboard; tracking the positive and negative impact of experiments on online sentiment; and receiving notifications when the weekly scan is performed.
In terms of usage, users are officially guided to create a Vibe Scan dashboard for a brand and ask questions about the data through the personal AI assistant. Subscription or pricing information is not currently provided.
Applicable scenarios include brand reputation tracking, online word-of-mouth monitoring, simulation of customer pre-purchase research, competitor sentiment comparison, and evaluating the effects of marketing or product adjustments through weekly data changes.
In terms of limitations, the specific supported platforms, scan scope, data source coverage, maximum scan frequency, number of accounts, or pricing information are not officially stated, and this content is not currently provided.
