Qidian Classroom is a vocational education brand under Everyone Is a Product Manager, providing digital talent development programs in product, operations, and marketing for enterprises and individuals. Its instructors are mainly senior professionals from first-tier internet companies such as BAT, with an average of more than 10 years of work experience. Course content is developed based on the hiring standards and competency models of major companies, empowering China's comprehensive digital transformation and cultivating the digital talent needed for the times.
Main capabilities and course directions:
- Product manager skills: targeted mastery of the essential skills of product managers, including practical classes for B-end and C-end product managers.
- Operations growth skills: targeted mastery of the essential skills of operations growth.
- AI-related courses: including AI Agent native product manager training, AI product manager career planning, WorkBuddy from beginner to mastery practical course, zero-basics introduction to AI programming, AI-empowered Xiaohongshu account launch and creation, AI painting and design, AI + self-media gold digging, AI skills course, etc.
- Individual self-study courses: independent learning, systematically strengthening and refining skills, expanding industry perspectives, and meeting diverse individual needs.
- Qidian Classroom membership: a highly cost-effective learning package, one-stop helping product and operations people complete workplace advancement.
Enterprise services: Support enterprises in building learning organizations and empower enterprises to realize digital talent strategies. Deeply customize enterprise-level talent development solutions to help cultivate excellent product managers and internet operations professionals. According to the actual needs of different enterprises, deeply polished, launch a hundred mature internal training courses, which can be tailored into professional solutions individually or in combination based on the characteristics of the enterprise and team, and preferences for content, instructors, teaching methods, and learning methods.
- Help enterprise employees build a complete knowledge system framework and comprehensively and systematically improve the overall professional capabilities of the team.
- Four major categories: product, operations, marketing growth, and business, with a hundred systematic courses covering them comprehensively.
- Help employees personally experience formal workflows, expose practical problems from multiple angles, and quickly apply and implement them.
- Through the teaching format of practical training camps, simulate real work scenarios.
- Help employees break through skill shortcomings, highlight advantages, learn in a more targeted way, and get started quickly.
- Modularize and subdivide professional knowledge and skills in the fields of internet products and operations.
- Help employees broaden their horizons, expand their thinking, and provide more innovative ideas for work.
- Choose from 1000+ online membership courses, personally satisfying training needs in product, operations, growth, business, and other aspects.
- Unlimited online and offline, teaching modes can be combined freely.
- Deep customization according to enterprise training plans, arbitrary combinations of multiple teaching modes, one-stop solution.
Enterprise cooperation cases:
- Qidian Classroom X SF Technology: jointly build a product and operations talent system. SF Technology is an internet technology company independently spun off from the SF Group. Qidian Classroom has provided SF Technology with a complete product and operations personnel training program for three consecutive years, covering 400+ trainees, with a cumulative output of 30+ innovative products, and some projects have already achieved commercialization, with complete operations methodology accumulated in both B-end and C-end operations. At the same time, over these three years, Qidian Classroom has helped SF Technology build a specialized product and operations talent system, create learning and improvement paths, and enable sustainable growth of internal talent.
- Qidian Classroom X CCB Fintech: Opening up the path to productization. As CCB's fintech innovation pilot, CCB Fintech, on its path toward productization, selected Qidian Classroom after screening multiple suppliers to empower its product personnel. Through the Product Manager Practical Training Camp, product thinking was established, and through professional B-end product manager courses, professional capability learning was conducted, rapidly improving the mindset and professional abilities of the transformation team.
- Qidian Classroom X Vanke Wing Technology: Specialized improvement of basic skills to help enterprise digital transformation. Vanke Wing Technology is a wholly owned subsidiary of Vanke. While helping Vanke's business development, it also shoulders the mission of promoting the digitalization process of the real estate industry. This project focused on the corresponding pain points of transitioning from business roles to product roles, and adopted a teaching method of online courses plus offline face-to-face instruction for companion-style teaching. During the project, it deeply integrated Vanke Wing's actual business scenarios and systematically sorted out 5 products, including the internal Vanke Wing Smart Home, YI Design, and Space Cube, and produced standardized and complete diagnostic reports and iteration plans for each product.
- Qidian Classroom X GAC Research Institute: Helping an automaker's research institute embrace internet thinking. The training project fully combined business practice and, through offline face-to-face instruction together with online coaching, helped GAC Research Institute extract localized product methodology, strengthen internet thinking, and improve product capabilities. During the project, multiple industry-representative product or service plans were sorted out, ultimately incubating 6 product solutions that can be deeply implemented.
Background information: Everyone Is a Product Manager (woshipm.com) is a learning, communication, and sharing platform centered on product managers and operations. It integrates media, training, and community, and provides comprehensive services for product people and operations people. The platform gathers many product directors and operations directors from well-known internet companies such as BAT, Meituan, JD.com, Didi, 360, Xiaomi, and NetEase, and has relatively high influence and reputation in the industry. With 15 years of accumulation, it has specially invited top experts from internet companies such as BAT with billion-level product experience to form a mentor team, combining online and offline, with a teaching model of case-based detailed explanation plus practical drills, and with a professional and dedicated attitude, creating an efficient learning and rapid improvement platform for product managers, entrepreneurs, corporate executives, and non-product roles such as technology, design, and operations that are on the path of transformation.
Some courses and activities (listed in official text): 2026-10-17 10:00 Transforming into an AI product manager: what capabilities are companies actually looking at? 2026-10-22 20:00 In the next 3 years, what kind of product managers will not be replaced by AI? 2026-10-31 10:00 Expert coaching course with top-tier BAT mentors on hand, with services running through the entire online learning process to help you gain an in-depth command of the knowledge system Two days of high-density offline cognitive + practical training to become an AI Agent native product manager One-on-one coaching by big-tech private instructors to become a reliable B-end and C-end AI product manager Gain insight into AI product manager roles and establish a clear career plan WorkBuddy from beginner to mastery practical course Solve real work problems and gain highly usable deliverables Seize the leverage dividend of the AI era and get your first business loop running Build data analysis thinking and use AI empowerment to accelerate application practice Start AI programming from zero and quickly turn ideas into valuable applications AI empowerment Xiaohongshu rapid account launch explosive creation practical class Lecture, practice, and combat practical landing training, full-process AI empowerment, rapid account launch and explosive creation Easily gain aesthetics and use AI empowerment for painting and design Use experience that has generated tens of billions of traffic and first-hand practical AI know-how to take you into AI + self-media gold mining 15 AI technique lessons to let you use AI ten times better, achieving maximum results with minimal effort
Some student assignments and employment information (listed in official text): Top student assignment | "Xiaohongshu" requirements analysis report Top student assignment | Education and training company business research report 90-day B-end product manager practical class, cohort 19 Top student assignment | JD Logistics business research report 90-day B-end product manager practical class, cohort 18 Wei * B-end product manager, joined Alibaba Chen * event planning, joined a subsidiary of a major internet company Wang* Xu product manager, joined ByteDance
