Purpose
Deformity is an AI form builder for creating conversational online forms, surveys, lead capture flows, and payment forms. It is aimed at teams that need to engage with customers in a more natural way and collect richer data, helping users quickly build branded forms and distribute and collect responses through multiple channels.
Main Capabilities
Form Types and Modes
- Supports conversational forms, surveys, lead capture flows, and payment forms.
- Can switch between AI conversation mode and static form mode in the same builder: AI is used for open-ended exploration, and static forms are used for precise structured questions.
- The free plan provides unlimited forms and unlimited static responses; AI conversations have separate plan quotas.
Branding and Design
- Customizable fonts, colors, and images, so forms present the company brand rather than a generic template style.
- The Pro version supports adding your own logo and a custom domain.
Functional Controls
- Supports branching logic, payments, file uploads, and integrations.
- Can set submission periods (define the start and end dates of a form).
- Can limit the number of submissions, suitable for launches, limited-time offers, waitlists, and private events.
- After completion, respondents can be redirected to a specified page, such as a booking page, checkout flow, or thank-you page.
Integrations and Automation
- Provides 7,000+ integrated apps.
- Built-in email alerts, and each new submission can be sent to one or more inboxes.
- Responses can be routed to downstream apps via Zapier without writing custom integration code.
- Can automatically sync each response to Google Sheets.
- Can post responses to any HTTP endpoint, connecting internal tools, CRMs, and custom workflows.
- Can push completed submissions to a Discord channel.
- Can send instant notifications via Slack.
- Provides an external API for code and automation.
- Provides a remote MCP server that can connect AI assistants (including Claude, ChatGPT, Cursor, Perplexity, and Gemini) to build forms, ask questions, and analyze responses.
Publishing Methods
- Forms can be embedded in a product interface, published as a standalone page, or embedded in websites and Notion pages.
How to Use
- Create an account on Deformity and start building a form.
- Choose AI conversation mode or static form mode, or switch between them in the same form.
- Customize fonts, colors, images, andlayout to match the brand.
- Add functional controls such as branching logic, payments, and file uploads.
- Set submission periods, submission count limits, and post-completion redirects.
- Publish the form via embedding, a standalone page, or a website/Notion page.
- Receive and route responses through channels such as email, Slack, Google Sheets, Discord, HTTP endpoints, or Zapier.
- If programmatic operations are needed or you want to connect AI assistants, you can use the external API or MCP server.
Use Cases
- Lead generation forms
- Research flows
- Quiz funnels
- Feedback forms
- Qualification screening experiences
- Surveys
- Payment flows
- Lead capture flows
- Embedded experiences
Limitations
- AI conversations have separate plan quotas, and the specific amount depends on the plan.
- File uploads and AI quotas depend on the selected plan.
- The free plan provides unlimited forms and unlimited static responses, but AI conversations, file uploads, and other items have separate quotas.
- The Pro version starts at $29 per month (monthly billing) and includes 250 AI conversations.
- Other specific limits (such as the maximum number of responses, file upload size, etc.) are not currently provided.
Pricing
- Free plan: unlimited forms, unlimited static responses, branching, and integrations.
- Pro plan: starts at $29 per month (monthly billing), includes 250 AI conversations, and supports your own logo and a custom domain.
- Specific prices and features may change; please refer to the official website.
