case-study-writer
Turns a finished client project into a publishable case study in the canonical 12-section Case Study Kit structure: SME interview questionnaire → data…
Skills
Find an Agent Skill for your task. Read the guide and copy the install command.
Updated 11-01 00:15
Marketing & growth
10,113 results
cta-interest-based
The call-to-action rule for ANY outbound copy: cold sequences use an INTEREST-BASED (soft) CTA only and never ask for a call, a meeting or a time slot. Load…
followup-sequence
Use when asked to write follow-ups, nurture warm non-responders, or build a re-engagement sequence for leads who went quiet
gtm-buyer-journey
Step 9 of the GTM flow. Map the buyer's journey for the chosen persona — stages from unaware to advocacy (unaware -> problem-aware -> solution-aware -> vendor…
gtm-market-sizing
Step 4 of the GTM flow. Size the market the client chose in step 3 using Viktor's TAM-SAM-SOM framework — computed BOTH top-down (public market data, cut to…
gtm-offers
Step 8 of the GTM flow. Turn the chosen market, ICP, tiers and VP into concrete offers — an offer ladder (hook/free -> entry/paid pilot -> core -> continuity)…
gtm-positioning
Step 6 of the GTM flow (after competitor+GAP, before value prop). Builds the agency's positioning from the whitespace found in step 05, gated by the agency's…
gtm-value-prop
Step 7 of the GTM flow (right after the positioning step 06, which it CONSUMES — anchor/enemy/category/statement come from 06, not reinvented here). Build the…
hypo-generator
Use when Viktor wants to generate outreach hypotheses for an IT agency client from a website URL or text brief. Performs Phase 1 (extract services / ICP / use…
hypothesis-builder
Use when asked to generate campaign hypotheses, build a testing matrix, or create a list of ideas to run from an ICP and signal set
hypothesis-scoring
Scores and ranks outbound hypotheses BEFORE launch and turns them into a launch queue — the pre-launch evaluation method from Victor Shulga's guide on testing…
icp-builder
Use when asked to build an ICP from scratch, define the ideal customer profile, or structure ICP documentation for use across skills
icp-validation
Use when asked to validate a company against ICP criteria, score fit, or check if a company is worth targeting
lead-scoring
Score a lead AFTER contact — start from the pre-contact profile score and add what only a conversation reveals: engagement, confirmed deal size, the real…
linkedin-sequence
Use when asked to write a LinkedIn outreach sequence, connection request messages, or LinkedIn follow-ups for a specific hypothesis
meeting-prep
Generates a pre-call brief for a BOOKED meeting (discovery or demo): the handoff dossier that lets whoever takes the call walk in prepared, 500 words max.…
multi-channel-orchestrator
Use when asked to build a multi-channel sequence, coordinate email and LinkedIn touchpoints, or plan a combined outreach flow for a hypothesis
offer-ladder
Use when the user wants to build a vertical OFFER LADDER (value/ascension ladder) for an IT-agency client from their website — free → low → mid → high tiers…
persona-builder
Use when asked to build a buyer persona, profile a specific role, or understand how to message a particular decision-maker type
pre-launch-data-check
The last stop-filter before a list goes into the sender. Checks the final file (after enrichment and personalization) across seven layers (source and…
profile-audit
Audit a person LinkedIn profile against the 2026 optimization framework AND their content strategy, then propose concrete rewrites per section plus a banner…
prospect-profiler
Turns a SCORED account list into one tactical pre-touch dossier per account: a compact "60-second card" an SDR reads right before writing the first touch.…
prospect-scoring
Score an account BEFORE any contact — profile fit only, from data you can read without talking to anyone. Use when asked to qualify or rank a cold base, set a…
reply-audit
Runs a full forensic audit of outbound REPLIES (positive responses, objections, ghosts) for an agency client and writes the result as a structured page in an…