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profile-audit

Marketing & growth

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Updated 10-21 16:50

About this skill

Profile Audit — profile as a landing page + ranking signal

Standalone tool. Audits the current profile against the playbook reference/profile-optimization.md (2026) and against the client's strategy (if there is a Notion strategy page), then gives specific rewrites by section + banner brief + Featured plan.

Input: $ARGUMENTS — a person's LinkedIn profile (+ client). Cadence: once at the start + after rebrands/positioning changes.

What we pull

  1. Current profile (Apify): apimaestro/linkedin-profile-detail — headline, About, experience, banner URL, photo, skills; if needed apimaestro/linkedin-profile-posts for top skills/topics. Reuse the skill 29-linkedin-profile-audit for a mechanical audit, if available.
  2. Client strategy (Notion, if available): ICP, value prop, signature concept, offer ladder, voice, proof points — this is what the profile should convert to. If there is no strategy — work from the website/profile and flag assumptions.

Audit (across the 8 sections of the playbook)

For each section: current state → verdict (✅/⚠️/❌) → specific rewritten version. Special attention:

  • Headline: 2–3 ready-made options using the playbook formulas, with ICP + dream outcome and topic keywords (Topic Authority / Interest Graph — the topic must be readable).
  • About: rewrite the first paragraph as a hook (signature phrase + CTA), then the structure "market changes → target audience problems → solution → what it looks like → benefits". Give the full text, not advice.
  • Banner — design brief (not an image here): 4 blocks (ICP · social proof · what+for whom · dream outcome), client brand kit, 1584×396. Hand off to the design step (Figma/Canva).
  • Featured — plan: 1–2 items tied to the offer ladder (free/self-assessment → main offer); what exactly to post (lead magnet / case study / proof screenshot).
  • Skills/Recommendations: list of 20+ skills for the topic for SEO; whom to ask for ≥3 recommendations.

⚠️ Do not recommend outdated things: Creator Mode has been removed (playbook §outdated) — instead of it, Follow-primary + Newsletter.

Output (Notion)

Page «👤 {Client} · Profile Audit»:

  • audit table 8 sections (current / verdict / rewritten version),
  • block Banner brief (ready to hand off to design),
  • block Featured plan,
  • priorities: 🔴 must-fix (headline/banner/About hook) → 🟠 → 🟡,
  • short summary for the user.

Definition of Done

  • All 8 sections assessed; each with a specific rewrite (not general advice).
  • Headline and About are provided as ready text in the client's voice.
  • Banner brief (4 blocks) and Featured plan are tied to the strategy/offer ladder.
  • No outdated advice (Creator Mode, etc.).
  • The profile clearly reinforces ONE topic (Topic Authority); the audit page in Notion has been created.