What is Miaobo
Miaobo is an AI livestream e-commerce solution launched by Tencent Ads. Based on a new generation of high-fidelityAI digital humantechnology, combined with diverse and content-rich scripts and real-time interactive reply capabilities, it provides advertisers and merchants with 7×24-hour, extremely low-cost livestreaming services. Miaobo can help users improve livestream interaction rates, supports multiple choices of appearance, voice, music, and background, and helps merchants easily create and manage livestream rooms to achieve efficient e-commerce livestream operations.
Main features of Miaobo
- New generation of high-fidelity digital humans: Based on advanced AI technology, create digital human streamers with realistic appearance and behavior, simulating real people's expressions and movements.
- Diverse content scripts: Provide a rich and diverse set of script templates, automatically generating suitable livestream content according to different livestream scenarios and product characteristics.
- Real-time interactive replies: Respond in real time to viewers' questions and feedback, simulating interaction between real streamers and viewers, enhancing the sense of participation and interactivity of the livestream.
- 7×24-hour uninterrupted livestreaming: Support all-weather uninterrupted automated livestreaming, without the need for real streamers, reducing livestream costs and time constraints.
- Intelligent generation of livestream content: Automatically generate livestream scripts and interactive content according to product information and livestream needs.
- Risk control: Built-in sensitive information filtering and rewriting functions to ensure the compliance of livestream content.
- Livestream decoration: Provide livestream decoration tools, including background, music, streamer image, and voice timbre, etc., for personalized customization of the livestream interface.
- Q&A configuration: Support users in configuring a Q&A library to improve livestream interaction rates.
- Livestream management: Monitor livestream data, perform end-of-stream control, and ensure the smooth progress of the livestream process.
How to use Miaobo
- Register and log in: Visit Miaobo on the webOfficial websiteto register. Miaobo is currently invitation-only. Add the "Tencent Ads Miaobo" WeChat assistant to sign up. Self-service registration is only supported for WeChat Store merchants and Channels creators.
- Create a livestream room：
- Select products: Click "New Livestream Room", select products, and maintain product information. Currently, only single-product livestreaming is supported.
- Generate livestream scripts：
- Mode 1: Intelligent generation, where the system automatically uses AI to generate scripts based on product selling points, price, and other information.
- Mode 2: Customer-defined scripts, where a verbatim script is entered and presented directly during the livestream.
- Q&A configuration: The livestream brain refines replies to viewers based on their questions from configured Q&A, product information, and other sources.
- Decorate the livestream room：
- Streamer image selection: It is recommended to use existing images in the public library for quick livestream testing. For formal livestreaming, customers are advised to customize one streamer image with the product.
- Voice selection: It is recommended to give high priority to selecting high-quality public voices. Click the corresponding voice to preview and adjust the speech rate.
- Music & background selection: Choose suitable music and background.
- Overlay & Text & Video Configuration: One livestream room supports multiple overlays, texts, and videos, which can be uploaded locally.
- Preparation Before Going Live: Select the livestream room, click Go Live, and follow the step prompts to perform pre-stream checks, previews, and other operations.
- Livestream Rehearsal: Be sure to rehearse before going live to ensure that the livestream visuals, audio, audio-visual synchronization, and host interaction and other capabilities function properly. In the WeChat Channels livestream tool, click "Start," select the rehearsal button, and choose the corresponding scope to conduct the livestream rehearsal.
- Official Go Live: After the rehearsal is complete, in the WeChat Channels livestream tool, click "Start," select "Public," and go live officially.
Application Scenarios of Miaobo
- E-commerce Livestream Sales: Suitable for various e-commerce platforms, continuously displaying and selling products, especially when the cost of human livestreaming is high or when non-working hours need to be covered.
- New Product Launch Introductions: During product launches, AI host-based interaction attracts potential customers' attention and increases new product exposure and pre-sale volume.
- Online Education and Training: Education and training institutions use Miaobo to livestream courses.
- Corporate Brand and Culture Promotion: Enterprises use Miaobo to showcase brand stories, development history, and corporate culture.
- Customer Service and After-sales Consultation: Miaobo is used to provide customer consultation services, such as product usage guides and troubleshooting, improving service efficiency and reducing customer waiting time.
