What is Wanxiang Yingzao
Wanxiang Yingzao is a platform launched by Alibaba for multimodal intelligent creative generation based on large model technology. It supports advertising promotion, operations, and design, and uses AI creative generation based on existing product materials and marketing operation needs. Users can create, according to their needs, includingproduct images, apparelmodel images, apparel flat-lay try-on, home decor images, one-click image and text, marketing copy, marketing scripts, and video generation. It also provides a variety of AI tool capabilities commonly used by designers, helping designers quickly completeimage expansion, cutout, high-definition image processing, and other daily basic work.
Main features of Wanxiang Yingzao
- AI Video：
- Image-to-Video: Turn images into videos in seconds, make your products move, high-pixel dynamic effects, a more ultimate visual experience
- Explainer Video: Generate spoken-word videos with one click, provide diverse AI narration scripts, and help merchants quickly produce product introduction videos.
- AI Images：
- Product Images: The Wanxiang Yingzao product image feature can optimize the visual effect of product images for merchants, adapt to rich scenes with one click, support a massive number of customizable creative elements, and freely generate creative product advertising images through AI image generation capabilities.
- Apparel Image Generation: Provide model images, including different model attributes and scenes, such as Western models, vintage long scrolls, Nordic home decor, etc., making it convenient for merchants to display apparel.
- AI Copywriting: Copywriting creation is handled in one stop, with hundreds of styles constantly innovating, and hot topics and selling points quickly ignited
- AI Pages: Automatically select the best product materials and generate content-oriented images and copy, which can be used for seeding and promotion in content scenarios such as Guangguang, Xiaohongshu, and Douyin.
- AI Toolbox: Provides capabilities such as smart enhancement, high-definition upscaling, and size expansion, helping optimize creative images and improve visual effects
- Image and Text Creativity: Intelligently extract product selling points and generate background images to improve advertising performance.
- Smart Try-On: Put flat-lay apparel images onto a model in one second, achieving zero-cost new arrivals and making it convenient for merchants to display clothing effects.
- Product Image Generation: Provide product images in a variety of styles, such as abstract art, oil painting art, ore and stone, etc., to meet different product display needs.
- AI Cutout and Background Replacement: Smart cutout, quickly replace product backgrounds, and improve image visual effects.
How to use Wanxiang Yingzao
- Visit the official website：Visit Wanxiang Yingzao'sofficial website, register and log in to your account。
- Select a service：According to your needs, choose from the different services provided by Wanxiang Yingzao, such as explainer videos, apparel images, image and text creativity, etc.
- Upload materials：According to your selection, upload the required image or video materials. For example, if you need to generate apparel images, upload images of the apparel.
- Choose templates and settings：
- Choose a template or scene suitable for the product.
- Set options such as model, background, and style to match product characteristics and marketing goals.
- AI-generated content：
- Using Wanxiang's AI technology, the system automatically generates the required images or videos.
- For image and text creatives, the system intelligently extracts product selling points and generates backgrounds.
- Editing and adjustment：After AI generates content, edit and adjust the generated images or videos to ensure they meet requirements.
- Download and use：If satisfied with the generated content, download it for commercial activities, such as product displays on e-commerce platforms, advertising placements, and more.
Application scenarios of Wanxiang
- E-commerce: Generate product images and videos for e-commerce platforms, improving product display effectiveness and the appeal of advertising placements.
- Marketing industry: Quickly produce the image, text, and video content needed for marketing campaigns, increasing social media interaction and brand exposure.
- Content creation: Provide accompanying images for blog posts and news reports, and produce video blogs, instructional videos, or product introduction videos.
- Fashion and apparel industry: Display outfit matching effects and produce fashion advertisements and promotional materials.
- Home and interior design: Display furniture effects and generate interior design renderings to help customers preview design results.
