Have you ever scrolled past AI sales videos like this?
The video content looks pretty ordinary, right? Engagement isn't very high either, but a single video has sales of 1300+!
I clicked into their product showcase backend to take a look... wow, sales have directly exceeded 50k+!
What's even more exaggerated is that bloggers of the same type also have very high sales conversion rates!
If you look closely, you'll find that this type of video is all batch-produced by AI!
No need for a photography studio, no need to hire actors. Prepare product images, and you can batch-generate sales short videos in different styles, and it also supports customizing the on-camera influencer. For small merchants, sales bloggers, and cross-border sellers, this is indeed quite attractive.
In today's article, I'll teach you step by step how to master AI sales videos.
01. Use AI to batch-produce sales videos
We openMeitu Design Studio's official website and select the viral video feature.
Meitu Design Studio breaks short video selling into 8 golden categories:UGC recommendation, sales short drama, product talking-head, product demonstration, unboxing recommendation, pain point solution, reaction display, TVC advertisement。
Whether you're selling daily necessities or beauty products, and whichever platform you want to promote on, you can find a suitable solution.
For example, if selling skincare products, you can do UGC recommendation, product demonstration, and pain point solution; if selling small home items, you can do unboxing recommendation and reaction display; if you want the feel of a brand commercial, choose TVC advertisement.
You don't have to write the script yourself right away. First use a suitable type, and the success rate will be much higher.
I used AI to generate a hydrating spray, simulating a real product promotion scenario.
Step one, directly upload product images. It's recommended to upload clear product images on a white background, and preferably choose multiple images from different angles. This will maximize the consistency of the product when AI generates the video and reduce mistakes.
After uploading product images, you can choose the target market and language.
If you're making domestic content, choose Chinese and the corresponding platform. If you're doing cross-border overseas expansion, you can directly choose target markets such as North America, Europe, Southeast Asia, or Global.
Currently, Meitu Design Studio has built-in multiple mainstream languages, such as English, Chinese, Japanese, Korean, Spanish, and Portuguese.
After choosing the publishing platform, it will automatically match the appropriate video ratio.
Here we'll choose Chinese and Xiaohongshu to try.
Next is supplementing the product selling points. You can directly paste in the product introduction. If you don't know how to write it, you can click AI Write for Me, let AI automatically generate product selling points, and then adjust them yourself according to the product situation.
For example, what I uploaded was a hydrating spray. Based on the image I uploaded, AI accurately identified the product and clearly sorted out the main selling points, secondary selling points, target audience, and applicable scenarios.
But for skincare, beauty, and health products, the selling points still need human review to ensure they are consistent with the product's actual selling points.
We choose the type of video we want to generate. Mainstream sales video types are all supported, such as UGC recommendation, sales short drama, product demonstration, product talking-head, TVC advertisement, etc. The key point is,batch generation is supported! You can generate up to 5 at a time, and you can select different types at the same time. Creative efficiency is very high。
If you have a script, you can also directly upload the script and let Meitu Design Studio generate the video according to your script.
The coolest thing is that Meitu Design Studio supportsCreate a custom exclusive model! We can use AI-generated avatars or real-person avatars. After generation, you can select the on-camera talent from My Creators, keeping the person appearing in each video consistent, which is very suitable for people who want to build an IP for long-term account operation.
Here we enter the custom creator's information, such as gender, age range, appearance features, and body type, then add some appearance prompt words, and an AI avatar can be generated.
Let's take a look at the final generated result together:
The product oral broadcast is very complete, with a life-like scene, paired with realistic usage footage, and the product is clearly shown. Later, you only need to add subtitles and it can be used directly.
The recently popular creative short drama is also very stable. The setting of a martial arts scene, an injured face, and spray repair is very memorable. The visual texture and dramatic atmosphere are more eye-catching than ordinary oral broadcasts, making it suitable for differentiated communication.
Let's try generating another clothing product display video suitable for Xiaohongshu. It was done in less than 10 minutes.
From product images to a complete sales video, there is no need to shoot, dub, or edit by yourself in between. For creators or merchants who need a large amount of video material, the efficiency improvement is very obvious.
But using AI does not mean completely mindless one-click viral hits. For some videos, the oral broadcast rhythm, character expressions, and scene details still require us to manually pick through them and appropriately adjust the selling point descriptions.。
Before actually putting them into advertising, it is best to use editing tools to make some minor adjustments, such as adding subtitles and adjusting the cover, and the overall effect will be better.。
02. Efficiently replicate viral hits
In addition to directly generating different types of sales videos, Meitu Design Studio also has a quite practical feature:Viral hit replication。
Recently, a type of video has been very popular on TokTok. The opening 15 seconds are a very intense two-person PK, attracting users to watch, while highlighting the product's advantages through contrast. Later, it uses fast, large-volume mixed editing of product usage clips to improve conversion:
The comment section is full of people asking how to buy it.
We upload this viral video and images of our own product to Meitu Studio at the same time, and let AI help write the selling points.
According to the North American market positioning, we then customize and generate a European and American sales creator.
Click generate, and Meitu Design Studio will help us generate a new sales video based on the structure of the reference video.
Let's look at the replication effect:
Meitu Design Studio really understood the content of the two sides PK cleaning in the original video,and the generated plot and character positioning are very close to the original. The key is that the characters' states and the scene are very realistic! The product consistency in the video is also very good.
Different languages also have no sense of incongruity.
Now look at the second clip:
Meitu Design Studio can fully understand the mixed-editing clips in the original video that show product effects across multiple scenes, and then combine the usage scenarios and audience in the selling point information we input to reproduce a finished video with multi-scene mixed editing.
The same reference video can produce up to 5 replicated versions at a time. This feature is very suitable for A/B testing materials.。
Adjust only one variable in each version, such as the hook entry, voice, scene, or emotional tone, to help us clearly find out which factor affects the click-through rate and conversion rate.。
03. Some sharing
AI video tools have already entered the daily content production process.
Meitu Design Studio has lowered the barrier to content generation, allowing ordinary people to get started with generating sales videos, and sales influencers can also test products and materials at a lower cost. Cross-border sellers can quickly generate content for multiple languages and multiple markets.
Of course, once tools become widespread, the problem of content homogenization will also become increasingly obvious. Replicating hit content is very efficient, but if everyone follows the same structure, it can easily lead to aesthetic fatigue.
AI influencers are stable, cheap, and can appear on camera in multiple languages, but the sense of trust and real experience of real people will still be difficult to fully replace in the short term.
When the barrier to video production is leveled by tools, the focus of competition in e-commerce marketing returns to understanding products, distilling selling points, and controlling user needs.
The industry norm in the future may be: AI influencers handle volume and material testing to improve efficiency, while real-person influencers handle building trust.
Original link:An ordinary AI video closes over 1,300 in sales, AI sales really hit the spot