What is Kangaroo Advisor
Kangaroo Advisor is an AI intelligent decision-making application launched by Meituan for merchants, helping merchants solve difficulties in opening and operating stores. Based on Meituan's massive catering data and more than 10 years of online operation experience, through conversational interaction, it provides merchants with precise analysis and suggestions for scenarios such as track selection, store location selection, dish research and development, and store operations. For example, merchants can ask "How about opening a specialty restaurant in a certain place?" Kangaroo Advisor will combine Meituan's database to provide key data such as demand scale, competitive landscape, and consumer insights. It is an upgraded version of general AI, and even more so a decision-making service tool that Meituan uses to transform its local life database into "question-and-answer capable" service, helping merchants make more rational judgments under conditions of information asymmetry. Kangaroo Advisor is currently in public beta.
Main functions of Kangaroo Advisor
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Dish innovation: Through AI analysis of user reviews and consumption trends, it automatically generates improvement plans, shortening the new product development cycle by 40% and increasing the hit product success rate by 27%. It can provide services such as popular dish discovery, dish pairing optimization, and cost-benefit evaluation.
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Location evaluation: It integrates third-party data to generate reports on commercial district foot traffic and competitor distribution, recommends the optimal store location, with customer flow prediction error ≤8%, reducing location selection error rates. Merchants can view the crowd density of different areas through the foot traffic heat map and precisely locate the store position.
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Manpower allocation: Based on order data, it intelligently schedules shifts and dynamically allocates personnel, keeping the manpower waste rate within 5% and helping merchants reduce labor costs by 18%.
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Operations optimization: It monitors 36 core indicators in real time and presents operating conditions with a radar chart. After identifying problems, it provides multiple sets of solutions and implementation steps. It provides functions such as intelligent business diagnosis, dynamic pricing system, and AI planning master.
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Marketing strategy: According to the restaurant's positioning, target customer groups, and market competition situation, it tailors marketing strategies for merchants to help them better carry out market promotion.
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Customer feedback analysis: It integrates customer review data on the Meituan platform and uses natural language processing technology to analyze customer feedback, helping merchants discover and solve problems in a timely manner.
How to use Kangaroo Advisor
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Registration: Visit Kangaroo Advisor'sapp store, download and install it, click to agree to the relevant terms, then enter your mobile phone number and obtain a verification code to log in. A new mobile phone number will automatically register an account.
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Login: Registered users can directly log in by entering their mobile phone number and verification code, and password login is also supported.
- Function usage
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Dish innovation: After logging in, find the "Dish innovation" section on the APP homepage and click to enter. Select the region where the restaurant is located, set the query time period, and click the "Search" button. The APP will display popular dishes in that region and time period based on Meituan platform consumption data, and merchants can use this to consider menu research and development plans.
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Location evaluation: On the "Location evaluation" page, select the "Foot traffic heat map" option. Zoom and pan on the map to view the crowd density of different areas. The darker the color of the area, the greater the foot traffic. This can help merchants precisely locate store positions with high foot traffic and improve store exposure and entry rates.
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Operations optimization: On the APP homepage, click "Operations Optimization" to enter the "Marketing Strategy Formulation" section. Select the restaurant positioning, input the target customer group characteristics and the competitive situation of the business district. Click "Formulate Strategy," and the APP will tailor a marketing strategy for the merchant based on the input information.
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View historical sessions: Open the Kangaroo Advisor app and log in to your account. On the app's main interface, click the "My" option in the bottom navigation bar. Find and click "Historical Sessions" or a similar entry to view conversation records arranged in chronological order. Click any historical session to view its details, or use the search box to enter keywords for quick location.
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Suitable users for Kangaroo Advisor
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Small and medium-sized catering businesses: Merchants lack professional market research and data analysis capabilities. Kangaroo Advisor can help them make more scientific decisions in site selection, dish development, operations optimization, and other aspects, reducing business risks.
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Catering entrepreneurs: For entrepreneurs who want to open restaurants, coffee shops, milk tea shops, etc., Kangaroo Advisor can provide suggestions on key aspects such as track selection and store site selection, helping them better understand the market and consumer needs.
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Managers of mature catering brands: Catering brands that already have a certain scale and reputation also need to continuously optimize their operating strategies to maintain competitiveness. Kangaroo Advisor can provide them with personalized suggestions on dish innovation, marketing strategy formulation, store operations optimization, and other aspects.
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Catering consultants: The precise data and analysis reports provided by Kangaroo Advisor can serve as reference basis for catering consultants when providing professional advice to clients, helping them complete consulting work more efficiently.
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Market research personnel: The tool can quickly provide data such as macro trends in the catering market, consumer group structure, and distribution of consumption capacity, saving time and effort for market research personnel.