Introduction to Kangaroo Advisor
Kangaroo Advisor is a business intelligence tool independently developed by Meituan, driven by the "Longcat" large model. It integrates data from millions of merchants nationwide, billions of consumer behaviors, and ten years of practical experience, providing a one-stop solution of "data + scenarios + experts". Core functions include track analysis, helping users analyze urban track competition, consumption potential, and costs; store site selection, intelligently screening cities for expansion; dish development, uncovering consumption trends and providing improvement plans; and merchant operations, optimizing online operations and marketing ROI. Hundreds of industry experts participate in training and evaluation, ensuring that recommendations are actionable and helping merchants make scientific decisions and achieve growth.
Main functions of Kangaroo Advisor
- Track analysis: Analyze the competitive landscape, consumption potential, and cost situation of urban tracks. Interpret category trends, predict demand changes, and help users reduce cross-industry risks.
- Store site selection: Intelligently screen suitable locations for opening stores and formulate first-store strategies. Screen cities for store expansion and increase market penetration.
- Dish development: Uncover consumption trends and provide suggestions for dish innovation and packaging design. Combine local tastes and food delivery data to generate dish improvement plans.
- Merchant operations: Provide online operation and optimization suggestions to support differentiated competition. Match reach channels and optimize the return on marketing investment (ROI).
