Skills have become popular recently.
Last month, quite a few people were still joking that Skills was just programmers and the geek community getting excited among themselves.
Now, ordinary people can also benefit from Skills.
Recently, Lovart launched 5 god-tier Skills, turning the experience, aesthetic sense, and practical methods that vertical designers have accumulated over the long term directly into something everyone canuse out of the boxfunctional modules.
Lovart is like a highly capable design intern, so Lovart enhanced with Skills is an experienced, requirement-savvy mature designer.
After actually trying it, I found that Lovart's Skills happen to form a closed loop in the e-commerce industry,covering core areas such as brand Logo design, packaging, product image sets, marketing brochures, and social media assets, and a design novice like me can also rely on Skills to produce a whole set of brand design and a promotional short video in one hour.
The effect is indeed quite stunning. Let me share the complete process with everyone.
01. Lovart Skills completes a full set of brand design in 1 hour
We open the Lovart official website and click to create a new project. The preset Skills will appear on the page, and you can use them directly by clicking to select.
official website：https://www.lovart.ai
brand Logo
Let's first try making a Logo, click to select the Logo and Brand Skill. Enter the requirement:
I want to make a special Chinese Spring Festival edition milk tea, and design a set of Logos for my milk tea brand "Koi".
Lovart followed a professional brand design process, distilled the relevant information, and provided 3 design directions to further confirm the design requirements:
Let's first look at the 4 initial Logo concepts generated by Lovart:
The colors are all red-and-gold schemes very suitable for the Spring Festival theme, respectively adopting the concepts of geometry, auspicious cloud ripples, seals, and calligraphy, and they all look quite good.
I prefer the auspicious cloud design in the second version. Lovart immediately made me a refined version of the Logo and Logo variants, making it convenient to apply them to store signs and packaging.
One thing I like most about Lovart is that it does not simply generate images, but infers your actual needs according to your requirements and provides a design plan. It is as if I only said to design a Logo, and after designing the Logo, Lovartalso designed a series of variants based on the scenarios where it might be applied. It always thinks one step further than I do, and overall it is very close toa real design team's way of working.
packaging design
Let's apply the Logo to the product and see the effect.
Continue generating packaging designs such as milk tea cups, cup sleeves, and tote bags.
The packaging uses a large area of white, which does not look festive enough, but using red would conflict with the Logo color. Let's have Lovart adjust it:
Adjust the tote bag, use red as the base color of the bag, and make the Logo on the tote bag gold.
This looks much more festive, and the overall look is also very harmonious.
If it is a milk tea shop, a unified staff outfit is also needed. Let's try designing an apron.
Design an apron for my milk tea brand.
The first version of the design drawing already looks quite good, but the effect of the model wearing it and the detailed display of the apron are a bit inconsistent. Don't panic, editing images in Lovart is also especially simple. Click the image, and you can use the image on the canvas as a reference image, add it to the conversation, and guide Lovart on how to change it in plain language.
Let's look at the before-and-after comparison of the edits:
Original version
After editing
Precise changes were made to the details of the logo on the apron, the style of the pocket, and the pattern at the bottom of the apron.
We can also directly CTRL+left-click to precisely select the areas that need to be edited. It is especially useful for local edits or as a reference.
Adjust the front view and the pocket design details according to the first version:
Original version
After editing
Product image set
Next, let's make an e-commerce image set. This time we'll choose the Amazon product image set Skill.
Create an Amazon product image set for this milk tea.
Selling points:
- Festive limited-edition packaging, with red and gold colors that bring a festive atmosphere.
- Spring Festival-themed flavors, with longan and red dates, and fermented rice sweetness that is gentler, suitable for sharing with family.
- The cup body is more insulated and not too hot to hold, and it is warm and smooth to drink, warming your hands and stomach.
- Focuses on "the first cup of the New Year," "drink good luck into your belly," and "after this cup, may the New Year go smoothly."
- The highly attractive appearance is suitable for photos and sharing, with built-in social sharing appeal.
- During the Spring Festival period (from New Year's Eve to the Lantern Festival), the second cup is half price.
Based on the selling points I provided, Lovart designed a series of main images and secondary images.
It includes the main image on a white background, selling point infographics, and a variety of product photo displays.
With the boost from Skills, Lovart's designs are more stable and more efficient. For various design needs, it can basically pass in one go, without the need to repeatedly draw cards.
Social media assets
Now social media is also a main channel for brand promotion, and there is a very high demand for daily interaction and campaign promotion. Lovart also launched social media Skills right away.
The festive atmosphere is fully brought out, and it perfectly blends Koi's brand elements with the compositional features of the reference image. The logo mark at the top is clear, but it does not overpower the product itself, and the pattern on the cup body and the logo form a second memory point. This dual exposure is very friendly for social media communication, and the brand can still be clearly recognized when viewed at a small size.
Marketing brochure
Offline promotion is also an indispensable part. In this regard, Lovart provides professionalmarketing brochures Skill。
I asked Lovart to refer to a brochure from another milk tea shop and combine it with my selling points to generate a brochure for our own brand.
Create a standard tri-fold brochure for this milk tea. Style reference:
Selling points:
- Festive limited-edition packaging, with red and gold colors that bring a festive atmosphere.
- Spring Festival-themed flavors, with longan and red dates, and fermented rice sweetness that is gentler, suitable for sharing with family.
- The cup body is more insulated and not too hot to hold, and it is warm and smooth to drink, warming your hands and stomach.
- Focuses on "the first cup of the New Year," "drink good luck into your belly," and "after this cup, may the New Year go smoothly."
- The highly attractive appearance is suitable for photos and sharing, with built-in social sharing appeal.
- Spring Festival limited-time special offer. From New Year's Eve to the Lantern Festival, the second cup is half price.
Note that for designs with a relatively large amount of text, together with the 4K resolution requirement, the text content will be rendered more accurately.。
Editing text in Lovart is also very convenient. Select the image, click the edit text function above the image, and Lovart will list the text in the image on the right side, so you can change whatever you want.
Let's take a look at the final generated result:
The brochure is highly polished, the text information is clear, the information in different sections is very coherent, and the visual style is also very consistent. It basically meets the standard for direct printing.
Storyboard Story
If we need to shoot somepromotional videoLovart also thoughtfully made us astoryboard Skill。
Create a 30s advertising promotional video for this milk tea.
Style: realistic photography, cinematic feel, Chinese style, New Year atmosphere.
Scenes: New Year's Eve dinner, company team building, friends gathering.
Lovart will transform the information I provide into professional technical specifications and send them to us for confirmation.
Generate the script, storyboard frames, and storyboard in sequence.
The storyboard is generated very professionally. Shot timing, shot size, lighting, sound effects, and everything else are taken into account. It is at the level where you can just take it and find a few actors to shoot it. If funding is really short, you can also hand it over to AI to generate.
02. Some Sharing
Lovart combined with Skills is a mature designer who understands the business even better. When making e-commerce images, Lovart does not first pursue looking good, but first presents the product and core selling points clearly. There is no need for manual repeated calibration and setting standards for it.
Lovart itself is a design Agent. When it receives a request, Lovart will continue to advance in the workflow, gradually understand the request, generate a plan, and then iterate and deliver. Skills is equivalent to setting standards at every key node, making the entire design process more stable and efficient, and also closer to the collaboration style of a real design team.。
It is equivalent to everyone being able to have a mature design team on call at any time. Individuals and small and medium-sized businesses can all rely on AI to achieve low-cost and efficient production of professional-grade materials. Creativity will no longer get stuck on basic capabilities.
The significance of Skills also goes far beyond design. It breaks down the most valuable tacit experience in an industry into callable modules, embeds them into the workflow, and enables ordinary people to also do things according to professional methods. This approach will also be applied to broader segmented scenarios such as operations, sales, customer service, and more.
In the end, what everyone competes on is not just how strong the model is, but who can better accumulate experience and reuse it more stably. Skills will become the general foundation of AI products in the next stage.
Official Website：https://www.lovart.ai
Original link:Lovart launches design Skills, one-click apply 10 years of design experience