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Copysmith

AI writing

Copysmith is a company that provides an AI content creation platform and has built three specialized AI platforms under it: Frase, Describely, and Rytr, aiming to help brands rank in search, be cited by AI, and produce content at scale. Its official positioning is as generative engine optimization (GEO)-native content infrastructure, and it claims that more than 30,000 content teams already use it, including companies such as Microsoft, Oracle, and Target. The three platforms each target different tasks: Frase is used to track and optimize content, helping it rank on Google and be cited by AI such as ChatGPT; Describely is used to generate product content at scale; and Rytr emphasizes that after AI learns a user's style, it writes like the user in order to speed up communication. Together, the three form a mutually reinforcing loop, the so-called "GEO flywheel."

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