What is Wan3.0
Wan3.0 is the latest release from Alibaba Cloud's Wanxiang team, avideo generationlarge model. The model has been comprehensively upgraded across dimensions such as generation duration, universal creation, all-around reference, and realism. It can generate a 30-second video in a single pass and, for the first time, supports input in document formats such as doc, xls, ppt, pdf, and md, enabling anything to generate video. The model performs outstandingly in character depiction, consistency preservation, and scene restoration, and can be widely applied in scenarios such as film and television creation, advertising and marketing, design creativity, and cultural tourism communication.
Wan3.0's main features
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30-second long video generation: Supports generating a 30-second video in a single pass, with intelligent duration recommendation and video extension features.
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Multimodal universal input: Supports input in text, images, audio, video, and document formats such as doc/xls/ppt/pdf/md.
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Real-world restoration: Characters are each distinct, with facial features, skin, micro-expressions, and body movements naturally coordinated, and delicate emotions in group scenes.
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All-around reference consistency: Accurately replicates key dimensions such as character facial features, hairstyles, clothing, props, spatial relationships, and style.
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Video editing capabilities: Supports modifying visuals, plot, and dialogue, enabling fine-grained adjustments to video content.
Wan3.0's technical principles
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Prompt engineering hub: The model turns prompts into a hub for scheduling input, realizing functions, and controlling expression, transforming widely varying information into coherent video expression.
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Unified multimodal understanding: Fully understands text, images, audio, video, and document formats such as doc/xls/ppt/pdf/md, achieving cross-modal information fusion generation.
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Iterative optimization architecture: From Wan1.0 to Wan3.0, it has undergone 8 version iterations, continuously upgrading dimensions such as generation duration, consistency preservation, and realism.
How to use Wan3.0
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Visit the experience platform: VisitAlibaba Cloud Model Studio、Wanjing Yike、Wanxiang official website、QwenCreation PC client, Qwen AI platform, IF STUDIO,DuiyouorQwen APP。
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Select input modality: Upload text, images, audio, video, or documents such as doc/xls/ppt/pdf/md as generation references.
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Enter a prompt: Describe the desired video content, style, and camera language, and the model automatically schedules multimodal inputs for generation.
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Set generation parameters: Choose 480P/720P/1080P resolution, and use the intelligent duration feature or manually set the video length.
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Obtain and edit the video: After generation, you can download it directly, or use the video editing feature to modify the visuals, plot, and dialogue.
Wan3.0's core advantages
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Duration breakthrough: Supports 30-second video generation in a single pass, equipped with intelligent duration recommendation and video extension features to meet complete narrative needs.
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Anything can be generated: The first to support document format input, allowing office materials to be directly transformed into video content such as teaching courseware and product demonstrations.
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Each character is distinct: Portrait rendering is sharp and delicate, with micro-expressions and body movements naturally coordinated, saying goodbye to the greasy feel and cookie-cutter look of AI characters.
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Consistency assurance: Key dimensions such as character facial features, clothing, props, spatial relationships, and style are precisely replicated in all-reference tasks.
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Production-grade pricing: API billing is per second, with 480P/720P/1080P priced at 0.3/0.6/1.2 yuan/second respectively, lowering the threshold for commercial use.
Comparison of Wan3.0 with similar competing products
| Comparison dimension | Wan3.0 | Kuaishou Kling 3.0 |
|---|---|---|
| Generation duration | 30 seconds per generation, supports intelligent duration recommendations and video extension | Supports longer video generation |
| Input modalities | Text/image/audio/video/documents (doc/xls/ppt/pdf/md, etc.) | Mainly supports text, images, and video |
| Document-to-video | First to support it, directly converting structured office materials | Does not support direct document input for generation |
| Consistency | Precise replication of characters, props, style, and spatial relationships | Good consistency performance for characters and scenes |
| Pricing model | Per-second billing, 0.3/0.6/1.2 yuan/second | Billing by credits or membership subscription |
Application scenarios of Wan3.0
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Film and television creation: The model supports 30-second durations and realistic scene restoration, helping with low-cost, high-quality production of AI short dramas, MVs, and Vlogs.
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Advertising and marketing: Breaking through the limitations of image and text carriers, providing creative videos from product displays to brand narratives for industries such as home appliances, automobiles, 3C, and apparel.
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Design creativity: Directly transforming UI interaction demos, software function animations, and data visualizations into dynamic works, eliminating the cumbersome animation production process.
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Cultural tourism communication: Without the need for large-scale live-action shooting, digitally presenting city image films, natural scenery, and cultural landscapes at low cost.
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Office and teaching: Upload PPT, PDF, and other documents to generate teaching courseware, business reports, and product demonstration videos, improving information delivery efficiency.