Trooly - AI Native user research platform, real-time detection of respondent emotional signals

What is Trooly

Trooly (元生万物) is an AI-Native user research platform that provides through multimodal Voice Agent technologyAI-led in-depth interviewsservices. The platform can, at12 times the speed of traditional research agencies, complete the entire process from research design, precise user recruitment to in-depth interview execution within 24 hours, covering approximately 180 million potential respondents across 25 countries worldwide. The Empathy Engine can detect respondent emotional signals in real time, create a safe and open dialogue space, and obtain high-quality qualitative insights. Designed for high-decision-cost industries such as consumer, gaming, 3C, and VC.

Trooly's main features

• AI in-depth interview execution : Conduct approximately 45-minute high-fidelity in-depth qualitative interviews through multimodal Voice Agent. The AI interviewer can conduct in-depth follow-up questions in real time, control the pace of the conversation, guide respondents to share deep emotions and real stories, replacing the traditional manual interview model.
• Intelligent respondent recruitment and persona matching: Based on user research needs, the system automatically recommends and recruits precise target groups, covering 25 countries worldwide and approximately 180 million potential respondents, supporting the global research needs of companies expanding overseas.
• Ultra-fast research delivery : Achieve research design completion in 10 minutes, deliver complete interview data and structured insight reports within 24 hours, improve efficiency by 12 times compared with traditional research agencies, and reduce research costs by approximately 50%.
• Empathy Engine : Can detect respondents' tone, expressions, and other multimodal emotional signals in real time, provide immediate validation and emotional support during the conversation, create a safe and open expression space, effectively eliminate social pressure in human interviews, and obtain higher-quality qualitative data.
• End-to-end automated management:Achieve end-to-end automation from research design, precise user recruitment, interview execution to final insight analysis reports, completing the entire user research loop without manual intervention.
• Adaptation to multiple industry scenarios:Provide customized research solutions for high-decision-density industries such as consumer, gaming, 3C, and venture capital (VC), supporting various research scenarios such as product concept testing, user experience research, and market entry strategy.

How to use Trooly

• Visit the platform: Visit Trooly's official website https://www.trooly.ai/。
• Enter research needs : Describe your research goals in the platform interface. The AI system will automatically generate a research plan within approximately 10 minutes, including interview outline design and recommended sample size.
• Confirm target audience persona : The system intelligently recommends precise audience personas based on needs. You can review and confirm the target audience characteristics, or adjust them as needed.
• Launch AI in-depth interviews : After confirming the plan, the platform automatically recruits matching users from a sample library in 25 countries worldwide. The AI interviewer conducts approximately 45-minute one-on-one in-depth interviews through multimodal Voice Agent, with real-time follow-up questions and emotional interaction.
• Obtain structured insight reports : Within 24 hours after the interview is completed, the system automatically generates a structured report containing raw interview data, key insight analysis, and user behavior pattern summaries, which can be directly used for product decisions or market strategy formulation.
• Continuous tracking and iteration : Support the establishment of continuous user feedback channels, regularly track changes in user attitudes, form a dynamic user insight database, and assist long-term product optimization.

Trooly's Core Advantages

• Extreme Efficiency Advantage: Achieves12 times the delivery speed of traditional research institutions, completing research plan design in 10 minutes and delivering complete interview data and structured insight reports within 24 hours, compressing a user research cycle that originally took weeks into completion within 1 day.
• Deep Data Acquisition Capability : Through theEmpathy Engine, it eliminates social pressure and subjective bias in human interviews. The AI interviewer can create a safe and open dialogue space, guiding users to share deep emotions and true stories, and obtaining deep insights that are difficult to reach through traditional questionnaires or focus groups.
• Multimodal AI Technology Architecture:Based on theSOTA Core architecture, the multimodal Voice Agent combines long and short time reasoning with multi-model perception capabilities, supports multimodal interactions such as voice and vision, and enables real-time follow-up questions, emotion perception, and intelligent control of dialogue rhythm.
• Global Sample Network: Covering25 countries and approximately 180 million potential respondents, the global sample library supports companies expanding overseas in quickly obtaining localized user insights in key markets such as North America, Europe, and Southeast Asia, solving the recruitment challenge of cross-border user research.
• Full-Process Automated Closed Loop : Achievesend-to-end automationfrom research plan design, precise user recruitment, and AI in-depth interviews to structured report generation, completing the entire user research chain without manual intervention and reducing labor costs by about 50%.

Trooly's Key Information and Usage Requirements

• Company Background: Founded in 2025, headquartered in Shanghai and Palo Alto, with founders Wang Zhen (CEO) and Sun Hao (CTO), both from Zulution AI and deeply involved in the creation of the AIGC companion product Museland
• Financing Status: Completed nearly ten million US dollars in seed round financing in January 2026, led by BlueRun Ventures, with joint investment from Hillhouse Ventures and Wang Huiwen
• Core Technology: A multimodal Voice Agent based on the SOTA Core architecture, equipped with an Empathy Engine, capable of detecting tone and facial expression emotion signals in real time and conducting 45-minute high-fidelity in-depth interviews
• Global Network: A global sample library covering 25 countries and approximately 180 million potential respondents, supporting cross-regional user recruitment
• Delivery Standards: Completes research plan design in 10 minutes, delivers complete data and structured insight reports within 24 hours, improving efficiency by 12 times compared with traditional institutions and reducing costs by about 50%
• Target Customers: Mainly oriented toward B2B enterprises, especially consumer brands, game companies, 3C hardware manufacturers, venture capital institutions (VC), and other high-decision-density industries
• Applicable Scenarios: Suitable for scenarios requiring rapid acquisition of qualitative insights, such as global user research for companies expanding overseas, product concept validation, in-depth user experience diagnosis, and market entry strategy research
• Clarity of Research Needs: Users need to clearly describe research objectives (such as understanding user behavior in a specific market or exploring pain points in the use of a certain type of product), so that the AI system can generate accurate interview plans and audience profiles
• Budget threshold: As an enterprise-grade SaaS service, we provide standardized or customized user research solutions for B2B clients. Specific pricing requires contacting the sales team for an assessment based on sample size and research complexity.

Trooly's comparable competitor analysis

Trooly's application scenarios

• Overseas market entry and localization strategy validation : For enterprises expanding into overseas markets such as North America, Europe, and Southeast Asia, quickly obtain local users' real needs and usage habits.
• Concept testing for consumer goods with high decision costs : Suitable for product concept validation and pricing strategy research for high-priced durable goods such as automobiles, home appliances, and 3C digital products. Through in-depth interviews, understand target users' true ranking of new product feature priorities, price sensitivity, and brand preferences, replacing traditional focus groups and manual in-depth interviews, and accelerating the product iteration cycle.
• Game and entertainment product experience optimization: Conduct player motivation mining, willingness-to-pay analysis, and community culture research for game companies. Obtain authentic feedback on game mechanics, social experiences, and monetization point design.
• Venture capital (VC) due diligence and sector research : Provide investment institutions with rapid industry insights and user validation services. For example, before making investment decisions in emerging sectors such as AI companionship, mental health, and the silver economy, validate target users' real pain points, willingness to pay, and competitor usage through large-scale in-depth interviews, replacing traditional expert interviews and small-sample research.
• Complex service and subscription model optimization : Suitable for user retention and conversion research for subscription-based services such as SaaS, online education, and health management. Gain an in-depth understanding of the critical decision point in users' journey from trial to paid, their acceptance of subscription pricing models, and their motivation to return after service interruption, to support business model adjustments.