Presscloud AI is a public relations (PR) software designed specifically for small and medium-sized enterprises (SMEs), aiming to simplify the processes of press release writing, media outreach, and performance tracking. Its core goal is to use artificial intelligence technology to enable companies without PR experience to quickly complete the entire process from writing to publishing.
Main capabilities:
- AI Press Release Generator: Based on the information filled in by the user, combined with their website, social media, and past articles, it generates a ready-to-use press release within 1 minute.
- AI Media List Building: AI Press Lists reads the content of the press release, automatically selects the most relevant journalists, and generates a media contact list to improve outreach precision.
- Press Release Distribution: Users can send the press release directly on the Presscloud platform to selected journalists with just a few clicks.
- Media Monitoring: The Media Monitoring feature gathers almost all relevant coverage into one overview, making it convenient for users to view publication results.
- Online Newsroom: Provides an online newsroom feature for displaying company news.
How to use: After registering, users follow four steps: 1) use the AI generator to write a press release; 2) have AI build a media list; 3) send the press release directly; 4) view coverage through Media Monitoring. The platform offers a free 30-minute demo, in which an onboarding expert demonstrates the tools and discusses how to adapt them to the user's PR goals.
Use cases: Suitable for SMEs that want to carry out PR activities with a lower barrier to entry, especially companies that need to quickly generate press releases, precisely reach journalists, and track coverage results. An example includes Media Campus NL using Presscloud to promote topics such as C2PA and AI guidelines to industry and news media.
Limitations: Free trial for 14 days. Paid plans are divided into three tiers: Essential is suitable for trying it out and includes sending 1 press release, the AI generator, AI media lists, 2 weeks of media monitoring, and an online newsroom; Professional is suitable for companies that are serious about PR and includes unlimited press releases, 100 recipients per month, media monitoring for 1 keyword, and unlimited contacts; Ultimate is suitable for users who want to maximize PR results and includes all Essential features, unlimited recipients, media monitoring for 5 keywords, and advanced analytics. Specific pricing is not stated in the provided information.
Other: The platform uses cookies to improve the website, customize content, and analyze visitor behavior, and users can click "Accept All" to agree. The platform has also launched Presscloud News API, covering more than 2,300 Benelux media outlets, and access can be requested.
