Minddex is software for generative engine optimization (GEO), published by KORTAIX SAS in Paris, France, positioned as the "French benchmark for generative engine optimization," used to measure and activate a brand's visibility in AI-generated answers. Its core proposition is: AI has already begun actively recommending brands, and Minddex shows how these recommendations form and helps brands occupy the corresponding positions.
In terms of purpose, Minddex deals with the shift of "recommendation power." Over the past twenty years, search engines ranked links, and users compared, chose, and decided for themselves; today AI retrieves on users' behalf, synthesizes sources, and directly provides recommendations, so competition no longer takes place only in rankings but in the answer itself. Therefore, Minddex's goal is not to compete for keywords but to "occupy territory"—that is, to group the same set of brands into a set of questions in competitive relationships, grouped by purchasing decision rather than by keyword. A brand may be indispensable on one topic yet absent from an adjacent topic. Minddex identifies territories to be conquered, spaces that are still blank, and continuously monitors territories already occupied.
Main capabilities include: First, multi-engine coverage. Minddex does not analyze a single engine but collects and unifies signals from ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews, and AI Mode, covering all countries and languages; because each model's standards differ, performing well in ChatGPT does not guarantee equivalent visibility in Gemini or Perplexity. Second, in-depth analysis rather than simply determining whether a brand is mentioned: it measures citation frequency and context, brand-related sentiment, position relative to direct competitors, and the reason for each mention or absence; it analyzes more than 10 million sources per week to locate the sources that truly influence answers and indicates which ones to target, which to buy, and where to start. Third, actionable recommendations: it provides semantic structuring of content, strengthening of E-E-A-T authority signals (experience, expertise, authoritativeness, trustworthiness), the topics and formats AI values more, the sources to prioritize acquiring, and generates the activation content AI expects. Fourth, reasoning by territory: it shows the territories you hold, the territories competitors occupy, and the territories that are still free. Fifth, French technology: published by KORTAIX SAS in Paris, with data hosted in France, used by advertisers, media publishers, and agencies.
In terms of usage, Minddex uses software to measure, activate, and monitor a brand's visibility in generative answers. The measurement side provides the GEO Score (inpersonalized AI visibility index), share of voice, average position, citation and source analysis; the activation side optimizes pages, FAQs, and product pages, identifies the sources that should be prioritized for acquisition, and generates AI-oriented content; the monitoring side issues alerts when mentions are lost, sentiment shifts, or competitors appear, and provides multi-engine competitor benchmarking and directly shareable reports; in addition, there is vulnerability analysis, which measures perceived risk, trust, reputation, and competitive pressure around the brand based on customer reviews and trends. Data is updated weekly, the frequency can be customized, and it can be refreshed as often as daily.
Applicable scenarios include: brands that want to be recommended by AI rather than merely rank high; teams that need multi-engine benchmarking across ChatGPT, Gemini, Perplexity, Claude, AI Overviews, and AI Mode and weekly/monthly reporting execution; enterprises that need to understand reputation in AI, discover threats and opportunities, and optimize marketing and PR accordingly (leveraging awareness of influential sources); and organizations that need real-time tracking and cross-departmental advancement of marketing campaigns. The materials state that in Minddex activation cases, mention rates increased by an average of 200%, and for accompanied e-commerce sites, traffic from AI increased by up to 120%; among sponsored content analyzed on Prisma Media sites, 83% of brands improved visibility, and at least one group title entered the top 15 cited sources; Rossel Advertising chose Minddex as the GEO reference technology for its European media brands. Related analyses were cited by Abondance, CB News, and The Media Leader.
In terms of limitations, the difference between GEO and SEO is that: SEO optimizes rankings in link lists based on keywords and backlinks, while GEO optimizes structure, structured data, citations, tone, and credibility so that content is directly included in AI answers; content needs to be clear, structured, include FAQs, have standardized markup, identifiable sources, and demonstrate E-E-A-T, backlink weight is no longer the same, and AI pays more attention to mentions and the sources it consults. The materials also note that the influence weight of sources changes with the question, and not all sources are equivalent. Regarding specific fees and pricing, the materials do not provide them; regarding the availability conditions or duration of the free audit, aside from the statement "six-engine free audit, any language," the remaining details are not yet provided.
