Purpose
Katalist is positioned as an AI creative studio for performance marketing teams and agencies. Its core goal is to reuse and recreate existing winning creatives, such as refreshing old creatives, replacing characters and voices, localizing for new markets, and handling last-minute client change requests, so that ad creatives ready to run can be produced faster.
Main Capabilities
- Generate storyboards and videos from scripts: scripts can be written within Katalist or imported from your own. Katalist breaks scripts into shots and generates storyboard images with consistent characters and scenes.
- Character consistency: after setting a character from a reference image, Katalist keeps the same face and appearance throughout the storyboard and video. If you need to change the actor, replace the reference image and regenerate.
- Storyboard refinement and video conversion: each shot can be finely adjusted, framing and shot type can be modified, unsatisfactory parts can be regenerated, and shots can then be turned into video.
- Product replacement: after uploading a reference image, Katalist can replace items in shots or videos with your real product, maintaining the accuracy of the product shape, label, and color, and matching the scene's lighting, scale, and atmosphere. A winning creative can be reused with any product in the catalog without reshooting.
- Multi-format export: finished output can be exported in the formats required by each channel.
How to Use
Write or import a script in Katalist, and the system will break it into shots and generate a storyboard; then refine and adjust shot by shot, replace characters or products if needed, and then combine the shots into a video and export. The official description mentions that when a client needs changes, modifications can be completed in about 60 seconds with a single prompt.
Use Cases
For performance marketing agencies and marketing teams, used to manage creative assets consistently across clients; produce more high-quality variants for the same brief; and quickly turn "the client wants a change" into prompt-level modifications.
Limitations and Information Not Yet Provided
Official materials do not specify specific pricing plans, price ranges, supported languages, details of export formats, maximum video duration, or technical specifications. Regarding plan details, the official recommendation is to book a consultation after the free quota is used up to determine a suitable plan.
