Socialji is an influencer marketing transaction platform that connects brands with content creators, covering two business lines: UGC (brand-owned content) and influencer marketing.
In terms of use, brands can collaborate with creators in two ways: first, by posting campaign requirements so that approved creators proactively apply and quote, and the brand compares them and selects the right person; second, by searching the marketplace by platform, niche, audience, and engagement rate and directly booking creators. Creators can join for free, build a profile, be discovered by brands, negotiate paid collaborations, and deliver work.
Main capabilities include: influencer discovery (filtering by platform, niche, audience, engagement), creator data analysis (audience demographics and engagement data come from creator data providers), campaign management (creating campaigns, receiving applications, tracking deliverables), on-platform direct messaging (communicating requirements, timelines, and deliverables), secure escrow payments (top up the wallet after bank transfer verification, and settle using the balance for agreed work), and creator review (each creator profile is reviewed by the team before appearing in the marketplace). The platform also provides a free creator toolkit (no login required): rate calculator, media kit generator, contract templates, and AI talent manager (for drafting replies and pricing).
In terms of usage, brands can register, post, browse, and communicate for free, and only pay a small platform fee when they actually hire and approve work; they can post a project and wait for bids, search and book directly, or purchase ready-made fixed-price packages. Payments are handled through escrow: brands top up a verified Socialji wallet by bank transfer for campaigns or transactions; creators request manual bank withdrawals after earnings become available, and admins review and manually pay out. Some eligible fixed-price packages support guest checkout, without an account or wallet top-up, and can be paid in cryptocurrency at the USD price; creators must accept within 48 hours, otherwise the order does not continue. Public invoice payment links are not currently available, and card payments are shown as coming soon.
Applicable scenarios include: ordering UGC video ads, reviews, and product content in fields such as beauty, skincare, fitness, fashion, tech, and food; reaching audiences on Instagram, TikTok, and YouTube through micro-influencers, fashion and beauty creators, NIL athletes, and others posting; and brand campaigns that require multiple creators, custom scope, or negotiation.
In terms of limitations: the platform explicitly states that public invoice payment links are not currently available; guest checkout for fixed-price packages is only partially available; card payments are not yet offered; creator earnings are withdrawn via manual bank withdrawal and require admin review; brands must first verify their wallet by bank transfer before it can be used for campaigns. The material does not provide details such as the specific platform fee amount, subscription prices, supported countries or languages, or campaign completion times..
