What's Trending is a monitoring tool that turns public social conversations into a basis for content topic selection. Its core goal is not to write content for you, but to answer "what to publish next week and why."
Purpose
It is used to monitor public conversations around your market, products, and competitors, collect real evidence, and form publishable content directions based on it. As emphasized on the official website: see what customers are talking about, then create content that resonates.
Main Capabilities
- Market Definition: After you enter your website, the system suggests a WordBank (a library of topic words/phrases) as well as related competitor profiles. Before the scan begins, you can add or remove anything yourself, keeping control.
- Public Evidence Collection: Finds matching public posts, retains their source URLs, and records publicly available engagement metrics from each platform. It covers Reddit, Facebook, Instagram, X, and YouTube, depending on the availability of public data on each platform.
- Trends with Evidence: Each trend comes with source credentials, so you can open the original post, view the author and original URL, compare likes, comments, replies, shares, views, and publicly available platform ratings, thereby filtering out weak signals before they affect the content plan.
- Engagement Sorting and Time Ranges: You can filter at the post level, moving from "someone is talking about it" to "these conversations are gaining attention"; it supports viewing 7 days, 30 days, comparing 3 to 12 months, or checking all stored evidence. Scans accumulate into a persistent evidence history, making it easy to compare current spikes with longer-term market conversations.
- Regular Reports: Monitoring can be turned into a publishing rhythm, using short-cycle pulses to capture immediate opportunities and weekly views to find topics worth including in the content calendar.
How to Use
- Provide a website.
- Review the suggested topics, phrases, and competitor profiles.
- Add or remove anything before scanning, and confirm the market scope.
- Run a free scan to collect public evidence.
- Sort topics by activity and momentum, and use the strongest conversations to shape content that matches current customer interests.
Use Cases
Suitable for content marketing, market research, brand monitoring, and growth teams, used to discover customers' real language, track competitor discussions, validate topic directions, and provide a basis for the content calendar.
Limitations and Boundaries
- The tool does not create content, nor does it publish content; it focuses on listening, evidence, and content direction, and what to publish and where to publish it is up to you.
- Data coverage is subject to the public data of each platformAvailability limitations.
- The official website does not clearly specify the exact quota cap for free scans, Pro pricing, report export formats, and other details; this information is not currently provided.
Pricing and trial (according to the official website)
- The first full scan is free, no credit card required, and it is not a stripped-down demo version.
- The free tier includes: real public source collection, trends and engagement dashboards, content opportunities backed by sources, free tools and templates.
- The weekly plan offers a 7-day free trial, including one full scan per week and regular customer interest reports.
- The Pro plan (most popular) offers unlimited scans, can be scheduled hourly or daily, and provides a REST API, MCP tools, and workspace-scoped agent keys.
