Prefer is an answer engine optimization (AEO) platform that helps brands get recommended in AI engine answers. According to its official website, users can acquire customers from AI engines such as ChatGPT, Gemini, Google AI Overviews, Perplexity, and others: first see how each engine answers in their category, then work to become the answer.
Purpose and positioning As AI platforms gradually become the new search engines, Prefer's goal is to ensure that brands become the objects recommended by these AIs. It provides a full-stack system for AI search, showing how AI describes a brand and what content needs to be published to change that description.
Main capabilities
- Answer tracking: run questions that real buyers ask and track the answer hit rate for each question.
- Visibility scoring: track visibility by persona.
- Competitor analysis: track competitors in the same category, see what AI says about them, where they lead, and what can be learned from them.
- Citation source insights: provide insights such as source citations, brand sentiment, competitor gaps, and prompt coverage.
- Content optimization and generation: discover prompts with no corresponding page and write content, while keeping existing content updated; list pages to refresh that can increase citations.
- Action recommendations: sorted by expected impact, with evidence, executed by agents and measured for effectiveness. Examples include allowing GPTBot and PerplexityBot to crawl, publishing comparison pages, joining G2 and Capterra directories, adding Organization and sameAs structured data, publishing llms.txt, fixing NAP consistency, unblocking ClaudeBot, adding HowTo structured data, and more.
- Agents: automated content workers that use drag-and-drop steps, preset templates, and deep research to build AI-optimized pages in minutes; analyze citations, conduct deep research across answer engines, and architect content designed to be cited by ChatGPT, Gemini, Claude, and Perplexity.
- Agent analytics: track how websites are interpreted and crawled by ChatGPT, Gemini, Claude, Perplexity, and others.
- Tool integrations: publish completed pages, FAQs, and structured data to CMSs, including Webflow, WordPress, Shopify, Framer, Ghost, and Contentful; from Google Search Console, Google Analytics, and Semrush read analytics data; push citations and alerts to Slack, HubSpot, Salesforce, Notion, and Zapier.
How to use According to the official website, an AEO report can be obtained for free and is generated in about 10 minutes; the free report only requires a website URL, with no credit card and no sales call. There is also an entry description of "free, about 2 minutes, no registration required." The official website also mentions that teams from multiple companies have already joined during the early access phase.
Use cases Suitable for brands and marketing teams that want to be cited and recommended in AI assistant answers and adjust their content strategy accordingly. It can be used to track prompt coverage, citation sources, competitor share of voice, and brand sentiment, and to turn optimization recommendations into content and structured data changes.
Limitations and notes Regarding result timing, the official website says the first Prefer report is generated in about 10 minutes; measurable changes in AI answers usually appear 2 to 6 weeks after recommended content changes are published, because each engine needs to recrawl sources and refresh its index. On billing, the official website says pricing is based on tracked brands; the free AEO report requires no payment, and paid plans add continuous prompt tracking, competitor benchmarking, agency analytics, and content agents. Specific price amounts are not yet provided in the materials. On tracked engines, the official website says each paid plan tracks five engines: ChatGPT, Gemini, Google AI Overviews, Google AI Mode, and Perplexity; Prefer Enterprise adds other AI models, such as Claude, Microsoft Copilot, Grok, Meta AI, DeepSeek, and Qwen.
For accurate understanding of feature scope, pricing, and integration details, please refer to the publicly available information on the official website.
