Simplified is an AI agent platform for marketing teams, officially positioned as "not a tool, but a team." At its core is an AI marketing agent named Riley, used to handle repetitive marketing work.
[Purpose] Riley is aimed at recurring marketing work, able to plan, create, and publish marketing campaigns end to end while keeping the team in control of every approval. The common pain point officially noted is that most platforms complete only one step—a draft, a snippet, or a scheduled post—and someone (usually the user themselves) still has to turn it into work that actually goes live across multiple tabs. Riley attempts to integrate planning, creation, branding, and reporting into the same workflow, achieving "one room, one brief, zero handoffs."
[Main Capabilities]
- One brief drives a complete campaign: the user provides Riley with goals, audience, offer, channels, and brand rules, and one brief becomes marketing work the whole team can run.
- Campaign building: Riley pulls in strategy, creative, brand, video, copy, and scheduling, so campaigns come back as "completed work" rather than loose drafts that need to be rebuilt.
- Brand consistency: colors, fonts, tone, products, customers, and approved examples remain available during every planning or creation step; Riley reads the brand kit and approved historical posts, and continuously adjusts as things are approved or rejected.
- Approval and publishing: work is reviewed in one place, and approved assets go into the corresponding channels with scheduling; review status and the approval process remain visible before publishing.
- Reporting feedback: Riley shows what has run, what worked, and what the team can try next week, with results feeding into the next planning cycle.
- Scheduling and automation: supports setting scheduled tasks (such as weekly campaign reviews or queuing next week's posts), with frequency can be set to once, daily, weekly, or monthly, and time and time zone can be specified.
[How to Use] Users can start by interacting with Riley in natural language (English) and hand him a campaign—such as a launch, a weekly content plan, or recurring marketing work. Official examples include: creating creator-style TikTok-style testimonial ads, or turning a product page into a short creator video. In addition, through MCP (an open-source implementation based on the official Anthropic MCP SDK), Claude, Codex, Cursor, or any MCP-compatible client can be connected, allowing your own agent to call the marketing execution layer used by Riley; it can also be used via REST, OAuth2, and webhooks Build custom workflows while following brand rules and approval gates. MCP, CLI, and API are optional, and you can get started with Riley alone without mastering them.
[Applicable Scenarios]
- Running marketing yourself without building a team: Riley handles planning, creation, publishing, and reporting, while the user handles the business and approves before publishing.
- Managing marketing for clients: independent brands, channels, calendars, and approvals can be set up for each client, switching workspaces without rebuilding processes.
- Connecting your own agents: let Claude, Codex, Cursor, or your own API use Simplified to complete creation, approval, publishing, and reporting without leaving existing workflows.
[Limitations and Notes] Officially stated clearly: default review mode means nothing is published without approval, automatic publishing must be actively enabled, and everything can be paused immediately from the app, Slack, or CLI; created content belongs to the user's account and can still be retained after cancellation; the free plan can be started for free and requires no credit card, but the number of credits and usage vary by plan, and the product shows the credits consumed by an action before generation. Information such as specific pricing, feature differences between plans, the list of supported channels, asset export formats, and the scope of language support is not provided in the current materials and is not yet clear.
