GPT Image 2 is an AI image and video generation and editing tool on the Image 2 platform, positioned as a standalone workspace for commercial visual creation. Users can generate and edit images through text prompts or by uploading reference images, and can also create text-to-video and image-to-video drafts.
Main capabilities
- Readable text within images: Supports generating clear short titles, labels, badges, menus, and annotations within images.
- Reference-image-aware editing: Upload product, face, clothing, room, or style reference images to reshape the scene while preserving anchored elements.
- Subject consistency: Maintains the same character, product, or visual identity across a series of marketing variations.
- Product and advertising visuals: Generates key visuals, social ads, posters, thumbnails, mockups, and launch graphics from the same brief.
- Multiple output shapes: Supports square, vertical, horizontal, and campaign-suitable ratios within the same workspace.
- 4K direction: Allows quick drafting, refining the best version, and then increasing resolution once the subject and layout are determined.
How to use
- Start from text or image: Write a prompt, upload a reference image, or combine both.
- Choose output: Select the model, ratio, resolution, and reference settings before running.
- Refine results: Keep what works, modify weak areas, and run the next version with a more precise prompt.
- Save or download: Reuse the direction for more assets through history, prompt pages, and download features.
Use cases
- Studio portraits: For profile photos, founder pages, speaker cards, creator posts, and press materials.
- Product hero images: For landing pages, e-commerce thumbnails, marketplace listings, and launch ads.
- Readable posters: For retail offers, social ads, event posters, story creatives, and campaign banners.
- Reference-image editing: For photo-to-ad, lifestyle scenes, catalog updates, and brand-safe variations.
- Consistent characters: For onboarding pages, sticker sets, help documentation, social posts, and brand systems.
- Data infographics: For blog headers, explainer graphics, presentations, onboarding flows, and report visuals.
Limitations and notes
- Credits are automatically refunded when generation fails.
- The generator shows an estimated cost before submission.
- The platform is a standalone creative workspace and also provides related model pages such as Nano Banana and video tools.
- Details such as specific credit rules and commercial use licensing are not fully provided in the materials; it is recommended to consult the platform's official pages.
