The product presented by Scrap.so is AdKit—an all-in-one toolbox for ad placement, positioned as the "Ahrefs for advertising," for use by users as well as AI agents. Its core goal is to integrate competitor research, ad creation, campaign publishing, and performance tracking into one platform, so that advertising operations that would otherwise take hours can be completed in minutes.
Main capabilities
Competitor ad research: Provides an ad library containing more than 1 million ads, filterable by industry vertical, and also supports importing competitors. It can automatically track competitor ads on Meta, Google, and LinkedIn, distinguish long-running "evergreen ads" from discontinued test ads, and push weekly email summaries, with no need to manually browse each platform's ad library.
AI ad creation: Supports cloning or generating static ads in two clicks, cloning competitors' high-performing ads, or adapting existing ads to fit new ad placement sizes, without waiting for a designer.
Campaign publishing and management: AI agents can draft campaigns, ad groups, and creatives, and publish after user confirmation. Every change made by an agent is in draft status by default, and only takes effect after the user clicks approve; it does not directly affect live accounts.
Performance diagnosis and optimization: Agents can diagnose campaign performance, indicate which ads should be turned off, scaled, or tested next, and draft replacement creatives based on actual performance, reducing budget waste.
How to use
Users can connect AdKit's MCP to the AI agents they commonly use (such as Claude, etc.), and directly complete competitor monitoring, static ad creation, publishing, and performance analysis in the conversation. The setup process is: connect the ad account, and copy one line of code into the agent. The official description says it is compatible with multiple AI agent environments and emphasizes that it is an official technology partner of Meta and Google, with all operations carried out through official channels.
Use cases
Suitable for solo founders, individual entrepreneurs, agencies and media buyers, growth marketers, and users who already use AI agents in their work. It is especially suitable for people who need to manage multiple ad accounts across multiple brands or clients, want to reduce time spent repeatedly clicking in ad management dashboards, and focus their energy on strategy, copy, and creative. The official description also notes that if you expect the tool to magically fix marketing problems, or if the product itself does not yet have paying users, AdKit may not be suitable.
Limitations and notes
Advertising performance still depends on good marketing judgment; the tool can only save time and cannot compensate for poor marketing strategy. In addition, some current features (such as creative analysis and unlimited brands and ad accounts) are marked as "comingsoon," and specific availability has not yet been provided. Regarding pricing, the official page mentions "simple and transparent pricing," including a multi-platform ad library, competitor tracking, campaign alerts, AI ad generation and cloning, 1 ad account per platform, AI agent MCP access, multiple projects, etc., and mentions a 7-day free trial and cancel anytime, but does not give specific rates, and they have not yet been provided.
