Okta provides identity and access management (IAM) capabilities, and the company officially positions itself as a platform that puts identity at the core of enterprise security and growth. Its Okta and Auth0 platforms are used to achieve secure access, authentication, and automation.
Purpose and main directions The official website divides product capabilities into three directions.
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Agentic Identity: For agentic enterprises, it provides the ability to establish secure permissions, verify AI agent identities, and audit automated operations. The official statement says that Okta can protect AI and bring the agents driving organizations onto the same trusted platform as all other identities; and for "shadow AI," it proposes the goal of eliminating credential sprawl and protecting every identity.
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Workforce Identity: For employees and non-human identities, it provides a single, secure ecosystem that keeps employees, partners, and AI agents connected. The official website mentions that Booking.com uses Workforce Identity to help teams work faster and smarter, FedEx improves its security posture by unifying identities and building a zero-trust foundation, and Hitachi unifies governance and access for approximately 480,000 global users.
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Customer Identity: For enterprise scale, it centrally manages business directories, simplifies access, and meets global compliance standards, while providing frictionless authentication to drive growth, accelerate conversion, and protect user data. The official website mentions that Wyndham Hotels & Resorts provides digital experiences for 100 million users, McLaren Racing optimizes fan and partner experiences, and PGA of America uses Okta to drive innovation.
Industry recognition and ecosystem The official website states that Gartner named Okta a Leader in the 2025 Magic Quadrant for Access Management; and cites a new Forrester study saying that Okta Identity Governance can deliver a 211% return on investment. Okta also announced that it joined the cross-industry Blueprint Alliance to advance shared architecture for protecting AI agents, and has a Blueprint Alliance-related page.
How to use The official website provides the following entry points: start a 30-day free trial to explore some product capabilities on your own schedule; attend expert webinars to learn about identity and security innovation; and communicate with the expert team through a contact form. The official website also has a blog content section covering AI and innovation, identity security, product launfabric, industry insights, and other topics.
Applicable scenarios and limitations According to the official website information, Okta is suitable for organizations that need unified management of the identities and access permissions of employees, partners, customers, and AI agents, especially enterprise-level scenarios with requirements for compliance, zero trust, passwordless authentication, and automated operation auditing.
Regarding specific pricing, details of each product's features, deployment methods, supported platforms, and integration lists, the content provided on the official website is not yet complete and is subject to further official clarification.