Notch is an AI tool for advertising and marketing, and at its core is an AI growth marketing agent named Max. According to the official description, Max can autonomously read ad performance, discover winning trends, create new ads, and publish them directly to Meta and TikTok through the Meta Ads API. It can connect e-commerce stores and ad accounts, analyze data, then propose creative angles, build high-fidelity video and static ad creatives, and publish after approval.
Main capabilities include: scanning comments, competitors, and trends to propose new creative hooks weekly; directly integrating with the Meta Ads API to manage budgets, ad sets, and campaign structures; systematically A/B testing hooks, body copy, and headlines; monitoring spend and prompting when to pause or increase budget; reporting weekly plans, reports, and competitor research via Slack. Officially, it says it has run more than 50,000 ads for over 4,300 brands and agencies, and it presents a case: within 21 days, with more than $200,000 in actual spend and budget flat, it achieved higher weekly creative output than a single hired person.
In terms of usage, Notch emphasizes "onboarding rather than setup": each agent has a name, brief, and job description, and runs automatically every week like an employee—plan on Monday, creatives on Tuesday, Meta sync on Wednesday, competitor research on Thursday, report on Friday. Users can give instructions in natural language, for example, "I want to try a user-generated content style for the lavender collection, here is the raw material," and the agent will add brand overlays, write 5 hook variants, and build ad sets. All ads need user approval or are published according to preset rules. Each agent works based on Brand Brain, remembering the brand, successful cases, and tone, and multiple agents can be added to divide work by product, market, or angle while sharing the same Brand Brain.
Applicable scenarios are mainly e-commerce, DTC brands, and marketing agencies—teams that need to continuously produce ad creatives and manage Meta/TikTok ad placements. Officially, it says it directly integrates with Meta's official Ads API and is a certified business partner, with no scrapers, no tags, and no risk of bans.
Limitations and notes: the product is currently moving toward an enterprise version, and a demo needs to be booked to discuss workflows and enterprise options; the status of the Basic and Pro plans, pricing, free trial, self-serve purchase plans, and other official information are not yet clearly provided. Custom agents, specific enterprise features, and integration ("coming soon") details are also not yet provided.
